Ha Mi Ha Mi wear   

The company is a collection development, procurement, production, brand management and marketing as one of professional children's Clothing Co., Ltd, has the abundant strength of assets, rich industry resources, human resources and management experience. The private economy developed city, headquarters is located in the national most of Wenzhou. The company's existing marketing center, purchasing center, logistics and distribution, information management, financial management, is the domestic children's wear development, strong economic strength clothing enterprises    .
Practice and exploration of the company has been committed to children's wear market chain business model, after several years of operation of the market has accumulated rich management experience, advanced management mode will be introduced Chinese International Children's wear market, "customer satisfaction" as the center, with "honesty, win-win" as the two basic points of the marketing concept, will be "the first image, service first" business ideas consistently, opened up the wealth channel an unlimited prospects for interested in children's clothing business of medium and small investors.
"Ha Mi Ha Mi children" has been all over the country, hundreds of member stores throughout the country the hot business. As the main force headquarters promotion, Hami Hami headquarters will be in all aspects of sales, publicity is also the greatest help. Provide comprehensive development planning for the investors, including the shop location, store planning, management system, personnel structure, advertising planning, marketing mode, in order to ensure that investors will win money shop, no worries. The spirit of "would rather walk a little slower, but also must go steady" purposes, to secure the cooperation shop opens a fire. Whether you are still the first venture business for many years, can in a short period of time on the right track, steady development.
"Ha Mi Ha Mi wear" in 0-12 years old infants, toddlers and young children as the main object of consumption, located in national each big the ordinary middle-income families, child life culture as the core, advocating "leisure, fashion, health, sports" children's clothing concept. Products are mainly Japan, South Korea and Europe and the United States fashion oriented style, the use of high-quality natural fabrics, use green reactive dyes and dyeing technology of dyeing and printing fabric, ensure the comfort and health products, bring children's health, the most intimate love and care.

Two, the
product positioning 1, brand promotion purpose:   "high quality, special offer to sell"  
2, the brand concept: "good not expensive, real end"  
3, style positioning:, "leisure", "fashion", "variety"  
4, product object age: 0-12 years old kindergarten and primary  
      product object height: 80cm to 150+cm 
5, the target market: the domestic   one or two, three class city, county and town around economic good  
6, the price strategy: mid-range parity, mass consumption  
  spring and Autumn: 20-40 yuan / piece (the actual retail price)  
                    summer; season: 10-30 yuan / piece (the actual retail price)
      winter; season: 30-90 yuan / piece (the actual retail price)  
7, products with fashionable city as the theme, to create fashion personality, fashion, high-quality small Master tide dazzle children.  
Analysis: Ha Mi Ha Mi children for parents: they are 80 before and after the parents, generally received higher education, went to the big city, good aesthetic flair, know what international brand, want their children to health, sunshine, fashion, personality. In the children's clothing, they attach importance to quality clothing and appearance, the basic requirements of safe, comfortable clothing fashion, beautiful, can let the child from his peers is absolutely beautiful point. At the same time, they hope that affordable, children grow fast, clothes basically next quarter or second years not to wear, so good quality, style fashion beautiful, high performance price ratio of children's clothing is definitely their best choice.  
Ha Mi Ha Mi children's clothing for children: they are confident, positive, the hobby is widespread, likes and various social activities and cultural activities. They need to dress is fashion, and self personality, have their own distinct preferences, they tend to make their own decisions to choose their own clothes, and parents are generally respect the child's choice.  
8, product type  
The male / female children's spring and summer: jacket, windbreaker, sweaters, T-Shirts, shirts, pants, skirts, dresses, sportswear.  
The male / female children: autumn and winter sweater, cotton padded clothes, down clothes, suit, windbreaker, jacket, shirt, T-shirt, underwear, trousers, dress, skirt, sportswear, dresses, Maga classes.


promotion strategy, brand three     to the brand image construction as the core, to join the chain to expand form, adhere to the principles of system development, cooperation, resource sharing, to establish a close cooperation, efficient operation of the National Children's clothing service network; the characteristics of culture to enhance the corporate image, enhance the brand appeal to the characteristic service, taking the characteristics of marketing to drive the economic growth.  
Four, the development of a single shop to join the mode of
        to break the traditional clothing brand agent at the provincial level management mode, delimit small business units, to create brand management mode by the headquarters direct management and service to each franchisee. To the network as a platform, the headquarters directly facing the terminal stores, eliminating agent multilayer links and costs, the real benefit to consumers and the franchisee, also to do mass consumption real, strengthens own competition strength. By virtue of a strong brand culture, perfect management mechanism, strong marketing support, strive for a short time with the franchisee in the country opened stores and store counters, the rapid formation of scale efficiency, enhance the competitiveness of the brand.
main business: Children's clothing to join the special children's clothing children's clothing wholesale
main demand: Children's wear