The Shanghai River (Ai Fuli) Garments Co., Ltd., founded in 2005, is a set design, production, sales in one of the fashion women's clothing enterprise. Now under the flagship brand "Ai Fuli", after several years of development, has set up the image store in Hangzhou Yintai, Hangzhou Lianhua, Shaoxing Hangzhou Tower, Changzhou Golden Eagle, Nanjing Wanda, a famous shopping mall, the establishment of branches and agencies in the nation's major cities and has talent showing itself, in the fierce market competition. And get a good reputation in the industry.
2011 across from the new starting point, new heights, the company established the grand strategic do ladies fashion class famous brand, to "know your customer, fast service, customer satisfaction" as the core values drive the brand development strategy, to the standardization of modern enterprise direction striding forward.
Brand concept: "[] let join in business profit, consumer satisfaction" business philosophy.
1, design director after the market for many years precipitation, led the rich material, idea of design team open
2, sales director has rich operating experience major suit, led the national market, marketing team, solidarity, strong fighting capacity.
3, the general manager has a unique opinion to the fabric, the fabric of decades of experience to maximize cost control.
[brand]: classic style, fashion, elegant, exquisite, to create a rich personality urban fashion women's wear.
[Objective] consumer group: 25-45 year old female urban fashion. The core consumer group: 30-40 years
Price positioning: [] the age: 199-599 199-599 summer: winter: 269-999
[products]: order value positioning mid-range
main business: Ladies
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