Bundchen apparel (Shenzhen) Co. Ltd.   

Brand origin
    it has been said: " Al (Arles) women in the world the most beautiful ". In 1961, a French top fashion design team, in order to give female friends the most beautiful gift came to town in southern France, Al -- under the gorgeous sun for inspiration. National dress is gorgeous, flamenco dance enthusiasm, deeply touched by several young designers a beautiful soul and wild and intractable. " art, self-confidence, vitality...... ", these words continue to impact on the several designers. They will be creativity and Inspiration of condensed Showy&CO., and with the global female beautiful love also to start.  

    boschen fashion, has always been committed to create a unique fashion culture taste. In 2011, Showy&Co. (boschen will show also the successful introduction of China)! To European fashion the essence, foundation of outstanding romantic, elegant, personality, Showy&Co. (show will be more comfortable, soft also), perceptual into the details of the design, the perfect present female independent and self-confident temperament and unique charm, will be more free fashion attitude expressed his dripping.  
The
brand style     modern ladies lead the fashion sense of outfit brand concept, in a relaxed, fashion, elegant, romantic, sexy as the main expression, let every pursuit of independent and confident woman, every hour and moment do not emit eye-catching feminine, and assertive, capable to pay attention to the fine life quality taste.


brand positioning     age:
positioning     mental age is 25 years old to 35 years of age, physiological age: 20 - 40 years old
    the backbone of society of white-collar women, they have the satisfaction of success, the pursuit of high-grade;
    pay attention to personal image, the pursuit of fashion, beautiful, capable, free and easy, publicity, clearly know self demand;
    clothing price position:
      358-798
in spring and summer, the main price;     autumn and winter the main price   398-1288
      899-1688
; coat;     down 1188-1988
    accessories price RMB79 269
    RMB399 1299
shoes, bags mainly engaged in: show also SHOWY&CO women