Oriental camel garment weaving (China) Co., Ltd. was founded in 1986, is a design, production, sales of casual wear for men and women as the main business of fashion chain group. At present, Beijing, Shanghai has Oriental camel in Chongqing, Tianjin, Shanxi, Shandong, Henan, Yunnan, Guangdong, Inner Mongolia, Jiangsu branch.
Under the eastern camel brand for 16-28 years old young people, to provide cost-effective Street leisure fashion for its, cater to the young people of fashion and dress personality needs, guide them to be "shook the new generation" of the "form" of people. At present, the "Oriental camel" in the country with more than 500 stores home, 2006 Oriental camel won the "Chinese famous brand" title.
After 20 years of development, Eastern camel has won the high visibility and reputation, in China, marketing network throughout the country more than 20 provinces (city). Eastern camel to enhance China young people cognition and taste in clothes for the mission, determined to become the Chinese young people proud of the leading apparel brands, let "stylish" dress ideas win support among the people. Eastern camel has a production base of powerful, fully utilize and integrate various social resources. Eastern camel (Jinjiang) Industrial Park, the existing staff of 1000 people, and in cooperation with the Shanghai, Guangdong, Jiangsu, a number of production factories, gradually specialization and cooperation mode of production.
Gradually establish a product design team international, with Italy, Hongkong and other knowledge to maintain long-term cooperative relations in the designer, the first time to catch the trend information, design styles every year thousands of camels, let the Oriental leisure clothes always follow the fashion trend.
The implementation of e-commerce on the management of information networks, built a computer terminal in all aspects of management, production, sales and other network "information highway", realize the internal resource sharing and network management.
"for young people to create Chinese belongs to a new generation of metrosexual man type female street casual wear" as a brand positioning, the use of image spokesmen brand, take on an altogether new aspect of the store image and strong brand promotion, rapidly enhance the brand visibility and reputation. Let the Oriental camel in the tidal flu and price at the forefront of the peer to let consumers know more collocation, out of style with "honesty, innovation, hard work, enterprising" spirit, to build China's young people are proud of street fashion brand
