Yi Weirui is Guangzhou Yi Weirui clothing Limited company's brand, the company was founded in 2006 August, is located in Guangzhou city of Haizhuqu District. Has a very dynamic and innovative design and operation team, is a creative enterprise clothing design, production and sales in one, with advanced management concepts and the deep cultural inside story. We will continue adhering to the "advocate the concept of fashion, leading the fashion life" of the enterprise mission, development of the main line to firmly grasp the fashion, insist on the professional operation and standardized management principles, to build the business continuity, evergreen, brand eternal large fashion enterprise.
Brand:
Yi Weirui EVRAY- Korea fashion brand ladies, the introduction of the latest fashion trends, combined with the characteristics of Chinese women, a careful design. Using high-end fashion fabrics and advanced production technology, Seiko fine to do. Dedicated to modern women to create an elegant, minimalist urban intellectual fashion women's wear.
product intellectual, elegant, simple, emphasizing the details design, advocating texture, simple lines and smooth, soft colors, elegant and not too strong, the pattern of simple fusion without fancy, intellectual beauty is the intellectual woman, meet the 25-35 year old economic independence, respect life, the pursuit of quality, self assertion, tasteful fashion women's needs.
brand interpretation:
Yi WeiruiEVRAY = Elegant (GRACE) +Verstand (intellectual) +Ray (taste)
brand culture: elegant ease my mind
brand style: high-grade intellectual fashion ladies, elegant, concise, fashion brand temperament, embodies the essence of fashion in korea!
target consumer group positioning: the target customers: 18 - 45 years old female urban fashion core consumer group: female urban fashion
25 - 35 years old
