BALENO "Baleno" brand was founded in 1981, has been decades of history. Early, "Baleno" had invited Zhou Runfa, Ray Lui and other superstar as the image of spokesmen, quickly get the welcome of broad consumer and love, the senior sportswear and casual wear dominance in Hongkong and Southeast asia.
1996 August, "road" turning point in history. Hong Kong listed companies "Yongjia Group Limited" (Stock Code: 0321) purchase of the brand, and re packaging, created the "Baleno Kingdom Ltd" and "BALENO" and "road" casual wear brand.
has a clear development goals and unique marketing strategy, "Baleno" rapid development. The scope of business, by Chinese, extending to Hong Kong and Macao, Southeast Asia and the middle east. In order to strengthen the market share, "Baleno Kingdom Ltd" franchise mode, the shops covers and profitability has been greatly improved. As of 2009 December, the company in the domestic and foreign common proprietary and other business model shop more than 4000, the number of employees more than 15000 people, the company in a short span of fourteen years has developed very rapidly and vigorously.
Baleno companies adhere to provide customers with high quality and diversified clothing choice. In order to increase the market share, Baleno company has invited Mr. Andy Lau, a superstar singer Miss Faye Wong and Taiwan popular combination of F4, S.H.E and so on for each brand spokesperson, and the rapid opening its own stores and franchise stores, let Baleno brands throughout the Chinese continent, Hong Kong and Macao, Southeast Asia and the Middle East market, wide for consumers understanding and esteem.
