Joyce morning dress Co. Ltd (Yi Sichen)   

According to Chen (esiton) is a company with design, production and sales of integrated Integrated Company, and in 2008 formally entered the Chinese mainland, is located in the fashion capital of China - Humen, into the Chinese elements in the international fashion elements, clear relying on the Chinese market for the global development of ideas, pay attention to the creative design focus, quality first in order to guarantee the business philosophy, we constantly strive to make Joyce morning in the clothing brand in the continuous development of strong. Brand name: Joyce Chen (Chinese) esiton (English): fashion brand style, beating youth, implicit with wind of publicity brand advantage: the most cutting-edge fashion leader, independent design and brand positioning customer age positioning: core consumer reservation in 20 to 32 years old between; extended consumer orientation between 25-40 years old; customer group positioning: in high-grade, urban white-collar workers, the pursuit of high quality of life of the modern charm of women, has a diversified life success for women in society. They publicized youth, confidence, optimistic, positive reflect life, they are the most beautiful scenery line in the city, are strings in beating the notes, always make people feel beautiful and youthful charm. Price positioning: the spring and summer the main price: 150 - 480 yuan, autumn and winter the main price: 280 - 580.