Modern city female, confident, independent, intellectual, love life, pay attention to quality, like the rich national culture, the pursuit of beautiful and comfortable clothes, more advocate take one's ease life!
"Ru Jin" designed for emphasizing quality and connotation of women, advocating new apparel concept -- "micro national era", injecting light national colors in fashion simple, unique design ideas, give clothing emotion and vitality, female for the natural state of life, find a more suitable for their fashion, elegant and delicate, simple and comfortable, let the external beauty, become a kind of profound cultural!
brand positioning:
"Ru Jin" always adhere to the "cotton, hemp, silk, wool" as the main raw materials, to "natural, ecological and environmental protection, harmonious and elegant self-confidence" as the core concept, through the improvement and innovation, with the modern world, with the national impact, interpret urban female national fashion fresh air fan.
"Ru Jin" series to 25 - 45 year old women in the city for the mainstream consumer groups, to show the rich are simple, in the nation, showing the hustle and bustle of the city in the pristine simplicity. Elegant knitting series, intellectual calmly jacket series, dynamic fashion leisure series, the fusion of near perfect cutting and sewing, expressed the beautiful beautiful and charm Ru Jin women moving.
