as a brand, MATCHE in the initial stage is not plain sailing, the new women's clothing brand from unexpectedly is located in the west of Shanghai Chinese clothing highest institution of China Textile University (now Donghua University) a women's custom shop side, by 1994 three young people love clothing partnership created, called the "three carriage".
Whenopened, just to tailor industry, also produced a small amount of fashion design works, did not think of immediately attracted garment business order, also began to gradually exposed to the city of Shanghai garment market, finally in the summer of 1995, they had the first exclusive cabinet on his own in Shanghai Pacific department store, and the one can fully embody the concept of implicit, female, the balance of the brand --MATCHE.
MATCHE is the coordination, flat and meaning, the development of MATCHE has also been followed this principle, not too much publicity, nor seek to expand rapidly, just take her as your heart can be a lifetime career, hope MATCHE can be like Europe many brand can have 20~30 or even 100 years of development, is like a flower leisurely blooming roses, fragrance, magnificent, is the symbol of the hearts of people always beautiful.
1997 "three carriages" to continue to study in Paris, but was not far from the MATCHE, the MATCHE after the implicit, and peaceful style has begun to enter into the thick romantic woman. Today MATCHE has been in the local Shanghai has six counters or stores, and have eighty agents, dealers all over the country...... With the development of Chinese clothing market, brand consciousness is more and more for the vast number of consumers to accept, so now MATCHE not only in the product, is also injected into the great enthusiasm in brand image development. We look forward to working with the simultaneous development of China garment industry.
