Heilongjiang Chun Mei multi women dress discount dress is a clothing sales, hosting as one, with brand strategy marketing as the leading well-known clothing enterprises. Heilongjiang Chun Mei multi discount clothing development has nearly three years of development process, annual sales of tens of millions of yuan, there are dozens of member stores, has a good reputation.
With the continuous improvement of consumer awareness of clothing brand in our country, combined with the general trend of international and domestic clothing trade and the unique advantages of Heilongjiang spring multi women dress and discount dress, the top executives of enterprises have decided to transplant the new international brand (brand discount) into China, and in the hinterland of Heilongjiang province. Its international background, advanced and mature management mode, innovative marketing concept and excellent marketing team, strong service guarantee system and precise grasp of the leading edge trend have constructed China's best brand discount sales platform, becoming the largest professional brand clothing sales agency in China.
Heilongjiang Chun Mei dresses women's clothing discount clothing has always adhered to the market oriented, with the concept of "synchronized development with global fashion, and partners to share success" as the core of the humanities management concept, and the eight major fashion factions in the country, gathered in the domestic well-known brands, the annual collection of brand clothing style, known as the Chinese brand clothing discount aircraft carrier.
Enjoying the advantages of time, place, brand and price, we have accumulated several years of experience in international garment trade. We believe that with the joint efforts of you and me, the brand image of Chun Mei Da will continue to improve, and chain member stores will form a more perfect national marketing network.
Mountains do not reject dust to make them great. In the past ten years, the mission of Heilongjiang spring Mead women's dress discount dress is to set up an industry model, build the first brand of Chinese brand clothing discount, and create a large number of millionaires in three years. We are confident that we will join hands in the storm and look forward to the future. Let's win in the new format of brand discount and create a new mileage of China's garment industry.
Clothes and necessities, the word "clothes" takes the lead. Changing seasons and tidal currents make the garment industry a sunrise industry that will never decline. According to the information provided by the China Federation of Commerce, by the end of 2008, Chinese clothing consumption will exceed 600 billion yuan. In recent years, the clothing sales market has made a group of rich businessmen and industry proud. Because of its huge market space, short investment recovery period, high return rate and low operating risk, clothing sales still receive the favor and popularity of investors.
At present, there are basically three modes of consumption in the domestic clothing Market: brand monopoly, boutique clothing stores and wholesale markets. These three places of consumption face defects in the main consumer market, mainly due to the conflict between value and price: the value of the brand clothing is seriously deviated from the price. Behind many high prices, the high cost of promotion and circulation costs is supporting, while the wholesale market caters to the price requirements of consumers, but there is no guarantee of quality. Brand clothing is guaranteed in the aspects of product quality, style, color and so on, but consumers also approve of it. However, clothing brands at home and abroad have already completed the overall layout of the Chinese market system, and the brand stores have spread all over the country, and investors have reached the point where no cards can be done. Moreover, hundreds of thousands of barriers to entry have deterred later small investors and it is difficult to enter. Moreover, in order to maintain the so-called brand image, these brands have deliberately pushed up the price of products, which has exceeded the limit of consumers. The direct result is that there is no market price. At the same time, brand stores are running a single brand, limited by color, variety, style, texture and design style, and consumers have little choice and small service groups. Brand monopoly market:
Boutique clothing stores and wholesale markets: countless two or three line clothing brands, though relatively small investment, but low market visibility, poor quality, low grade, low consumer awareness, long brand development period, once the existence of poor sales means that the capital cut off, increase the cost of sales and investment and potential investment risks. For investors, the desire to invest can not be aroused. Once the wrong brand is selected, it can only be run lightly. At the same time, how to grasp the fashion trend, how to control the quality and how to reduce the loss of operation in the process of marketing management, especially the purchase and selection of goods, is the key to determining the success or failure of the investment. It requires investors to have rich experience in the industry to control it. All kinds of risk factors increase the opportunity cost and risk cost, so that small and medium-sized investors are deterred from the huge market opportunities.
Indeed, the traditional clothing business model has become the shackles of consumers and investors. Breaking away from bondage and breaking through breakthroughs is the general trend. As the first characteristic brand discount shop in China, the "San Ka brand clothing discount club" takes the market characteristics of China and the psychological characteristics of consumers to enter the market, focusing on nearly 1 billion fashion people, focusing on business opportunities, winning wealth, raising eyebrows and scabbard, and showing swords and magic.
