experienced the noise and turbulence in 1960, experienced the great social change and personal uninhibited, the whole world from society to individuals tend to be more rational. A blend of mature, healthy, confident and fashionable way of life gradually as a new generation of young people to receive. 1976 in this era background, from American, University of Pennsylvania two college students Richard Hayne and John Oswald created the first URBAN OUTFITTERS (city travelers) straight camp shop.
URBAN OUTFITTERS's adaptation to college students as the representative of the contemporary youth groups, the desire for freedom of personality antipathy affected the mentality change, quickly became a favorite of fashion. In the global chain of retail stores in Europe and the United States has reached 148;
2007, British young designer LILY WANG URBAN OUTFITTERS way of life into the sisters will Chinese, combined with popular culture and attitude of today's youth to China gene, URBAN EIGTHDAY (City eighth days) for brand naming.
has consistently adhered to the "not only provides the consumer for the young people, China ideal more encouragement and support them to reach the employment and entrepreneurship", become the brand win a Dayuan power of young consumers. In 2010, URBAN EIGTHDAY (City eighth days) to open its first flagship store in Shanghai, the deployment of URBAN EIGTHDAY (City eighth days) of the Chinese road.
