Beth Legend from the UK, Beth Elizabeth Elizabeth, Legend means "legend" meaning, Chinese translated as "100 Fu lun". Elizabeth is a British grew up creative person, well educated, with perfect knowledge; by twentieth Century sixty's impact on the very touching, juvenile and young school attachment, has been eager to put the youth beautiful, and the aristocratic atmosphere rich charm, coherence to her and epoch parallel to creation, in order to bring people to the rich cultural atmosphere of warmth and pleasure.
Beth Legend is the England classic, has been committed to the performance of England ethnic cultural atmosphere and noble temperament, fully permeated with a strong British style, a British noble family noble appearance, and conservative, elegant fashion, the pursuit of let each independent and confident woman, always don't emit eye-catching women taste, at the same time the excellent taste of fashion show.
Sinceenters Chinese market, Beth Legend comprehensive romantic style and modern lady style of England outfit brand concept, re interpretation of simple and modern British classic style, creating a new classicism, to 18-28 year old China female most fashionable clothes advice, meet young women work and leisure for all occasions dress demand.
"100 Fu Lun brand" from the beginning to pay attention to the brand reflects its own characteristics. Positioning hand consumer group's attention and other brand is different. Bai Fu Lun girls youth leisure brand, positioning is 16 years old and 20 years old young girl, a student oriented groups, falls between adolescents and youth, is the consumer orientation edge, but also has very good market space, this group would like more lively, self display, motion type product style, enjoy the very dynamic store display settings. "100 Fu Lun" brand in the propaganda of take a cartoon picture and color dynamic image meet the needs of the young girl. On the other hand the product trademark logo have distinct characteristics, learn from the successful experience of the brand. After careful planning and design have great originality, design new products logo. Abstract identification is other girl Image Comics, both expressed "100 Fu Lun" brand of the literal meaning of the beautiful youth, but also expressed the concept of teenage lively and comfortable leisure clothing, fashion, and metaphor in the people-oriented concept of enterprise management, and a symbol of 100 Fu Lun brand to service the youth market the pursuit of the spirit, the new logo has more affinity, fashion, more convenient memory and production, more let a person produce much better association. Bai Fu Lun style is romantic and warm, plate and comfortable, make us women wearing not only warm, comfortable, more let a female get relaxed in life, beauty and fitness combination is an important feature of the ninth Da Dao Bai Fu Lun clothing.
in the design of innovative product design is the soul of. "100 Fu Lun" brand began to put a design in the first place, hired well-known designer Chen Fei led design, and a collection of a number of design theory and practice of combining the design of backbone rookie better and product positioning with ages have vitality have ideas, the formation of a product design, development and research the task team. In product development, according to the personality characteristics, using a version of advanced leisure class, combined with the requirements of different occasions, has developed a number of new varieties of clothing. We in the design of the site look, novel design, fashion, fabrics, exquisite version of the variety of colors, a large number of new clothing so colorful, using soft warm the earth natural color, more a large area of green grass, bright orange, blue, yellow, red, pink, violet, pink, the youth the girl's casual wear bright young, lively.
