Shenzhen Sanna Leather Co., Ltd (Sanna)   

DISSONA as the Italy leather industry leader brand, DISSONA based on Asia, need to considerate care of Oriental women, the Asian women's unique mature, elegant and fashion show.
Italy design idea of creative new DISSONA full, rich connotation, perfect the leather into modern life. Manual and process it is admiration, all the details are look after proper, DISSONA always enjoys the reputation of achievement. Today, DISSONA leather goods because of its simple, classical, elegant, has won wide reputation, fashion elements but DISSONA people still hold the trend of cutting-edge, meet the challenge of the world leather.
Dissona (Sanna) leather brand originated in Italy, Milan by Paulo Madeo in 1968 to cobbler her younger daughter's name was founded. Dissona selection of leather is very strict, each section of leather material selection are superior, creative Italy new design concept of full, rich connotation, perfect the leather into modern life. Manual and process details of its impressive achievements consistent reputation, Dissona. As the Italy leather industry leader brand, Dissona based on Asia, need to considerate care of Oriental women, the Asian women's unique mature, elegant and fashion show. Dissona has a number of stores in the world, including Paris, Toronto, Frankfurt, Sydney, Tokyo and Seoul, Hongkong, Singapore and Thailand city and the country, and has set up counters in each big city Chinese high-end department stores.

Description of consumer group
The age: 25-45 year old urban men and women;
Social roles: there is a certain culture grade of the urban white-collar workers, civil servants and enterprise management personnel, success;
Consumer heart: the pursuit of brand, emphasizing quality, pay attention to the charm, reflect the identity;

The brand positioning of
Brand strategic objectives: 3 years to become the leading brands of similar products.
Brand strategic position: 3-5 years as a terminal market strong brands.
Brand advocate: the pursuit of a healthy, stable, quality of life.
Brand personality: professional focus on market segments: taste, fashion, business, leisure.
Brand image: comfortable and natural; combination of traditional technology and modern technology; high-end brand, popular price.