Hua Zixu clothing Limited company was founded in 1989, is a set of clothing since the establishment of R & D, production, sales as one, and to sound, pragmatic business philosophy active in the clothing industry on the stage. The main products are T-shirts, sweaters, jeans, shirts, suits, dust coat, down jacket, bag, shoes, accessories and so on, in order to weaving, knitting and denim series. Over the years, the company has always been closely linked to the pulse of fashion, adhere to independent research and development, and set up more than 600 chain stores in the major cities of the country, firmly occupy the leading position of casual wear market.
in 2007, the company invested agent European fashion brand "heat 100%". The brand was born in 1995, its unique style of products, precision positioning, both elegant fashion or fashion personality, consumers can choose to suit their, value for money when the season to IN tide products. After three years of hard work the heat, the brand under the strong momentum of development, has set up a sales subsidiary, brand stores and sales outlets in the country provinces cities. The company leadership at the end of 2010, study and formulate the "heat 100%" 3 year development plan. First of all, in 2011 to upgrade the brand image, the company also hired Zhongyan international fashion brand management consulting company, noah international brand marketing consultants as a strategic partner, the formulation of marketing strategy, brand strategy for the company, and enhance the agents and dealers operating management ability, at the same time culture inside the company more professional team, improve team professional, occupation attainment. In 2012, the company plans to participate in the "3.28" Beijing International Fashion Fair, let more customers more in-depth understanding of "heat 100%" brand, also started the domestic market, and the outstanding agents and distributors cooperation. In 2013, the company will be fully rooted in the domestic capital cities, prefecture level cities and county-level cities in the first-line shopping district, plans to set up a monopoly chain stores more than 1000, for the solid foundation for the company's future capital market operation and lay.
"brand mainly rely on the transformation and upgrading of the company for many years in the market established a good reputation and market accumulation. At the same time, "heat 100%" products from both the fashion, quality, sense of series has strong competitiveness, but the lack of brand Monopoly chain system." In the interview, the company chairman Wu Liqi told us. "So in order to further enhance the competitiveness of the terminal stores, we want to create brand monopoly image belongs to heat. So, this is our one of the factors determining the transformation made." On the other hand, the "development throughout the entire garment industry situation, improve the core competitiveness of the best choice of clothing company is the successful transition to the monopoly operation mode of brand." It is in this market environment, the company after many years of accumulation and full understanding of the market, to achieve brand operation terminal expansion for the development goals, made a successful transition.
now the men's fashion brand a superb collection of beautiful things, in the market structure is undergoing tremendous change, consumer demand for the product is also occurring changes in turn the world upside down. And drive the main factors China menswear market growth including fast economic development, accelerating the urbanization of city, rising disposable income, and consumption patterns change Chinese city. Men in the pursuit of beauty is more and more open, dress requirements and standards gradually improve, what kind of men's clothing brand to people, what kind of men's clothing brand to undertake the young fashion apparel industry in this huge market space? In this regard, "heat 100%" deputy general manager Mr. Huang Ruichao to our entire range introduced the brand marketing strategy.
