Strong design team
Another-group has six independent brands, each brand has its own design team, and each brand is committed to designing the fashion trend in the fashion industry. There are about 300 new models launched on a quarterly basis (four times a year). And K facto.2y has reached nearly 500 new models per season. This is inseparable from our strong design team. Many fashion companies will worry about the problem that designer mobility will affect the style and quality of the brand. This is precisely what our group has the most advantageous position. The reason is that the four directors of the group are born as fashion designers, and now they are the design directors of the company's brands respectively, ensuring the continuity of the brand style and the supervision of the quality.
"Another trend club" is founded by four young designers who are passionate and persistent. Persisting in the design concept of "seeing the world with innocence" runs through all the designs, and penetrates the idea into the staff of the company, so that every employee can understand innocence with love, exploration, sincerity and perseverance. This idea is also why the company can develop steadily in 16 years. The four initiate was:
Mr.Gary Chiu (responsible for group development operations and shop furniture design)
Mr.Daniel Wong (chief designer of a.y.k / indu Homme)
Mr.Tommy Tosi (chief designer of K facto.2y / kitterick / C7)
Ms.Dena Tse (Z 'by kitterick / the lab chief designer)
Tailor marketing strategy for customers
Professional supervision will work out annual marketing plan according to the situation of different regions to effectively increase turnover. Strong productivity began in 2008. The garment factory built by the group was formally put into use, thus realizing the scale of design, production, shipment and sale. The factory has an area of 30 mu, a total of 4 yuan, and a total assets of 50 million yuan. The company has first-class modern production workshop building and sewing equipment, with an annual output of 1 million garments and an annual increase of 20% speed.
The group has its own production plant, no doubt, to a large extent, it guarantees the quality of goods, delivery dates and other front-line sales issues. The group strictly prohibits the sale of goods due to quality problems or failing to get goods in time. It is clear that, if a mistake is made, it will result in the destruction of brand image. Only in front of each link can we ensure the performance.
Effective inventory management
Group brands are all in the form of order form, but taking into account the running in period of pre orders and sales, we have formulated a series of scientific ordering and digestion inventory strategies.
Nationwide promotion
Each brand of the group will advertise the brand to its consumers, (VIVI Xin Wei), (MILK), (1626), (Yoho! Fashion trend), (Touch weekend), and (Mina Mina) and so on, and organize large-scale promotional activities, such as Super Girls clothing sponsorship, fan club Tee, and strong combination with other brands, such as Hello Kitty, Sony Ericsson, Converse, China Red Cross Foundation and so on.
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