The girl's predecessor, the jindashi clothing store, was founded in 1995, and the neighborhood girl clothing chain was founded in 2003. After rapid development in recent years, the neighbourhood girl company has gradually established a business line with chain operation as the main product, with fashion girls dress and ladies wear as its main products. Through strengthening brand building and promotion, product independent design and development, marketing network construction and management, data information and logistics, and supply chain management, the design, production and sale of two brand products of "next door girl" and "curry woman" have been organized.
In 2012, the number of stores will exceed 500, and the number of stores in 2015 will exceed 1000. In the strategic layout of the Chinese market, there will be three brands of Fujian, Zhejiang and Guangdong as the core. The network will be spread around Hunan, Hubei, Jiangsu, Jiangxi, Anhui, Shandong, Guangxi, Guangxi, Guangxi, and so on. The company has a highly skilled product design and development team, and has the ability to fully adapt to the domestic market supply chain and meticulous logistics management capability. At the same time, the company attaches great importance to information strategy, and the independent development and application of the second generation retail management system software, and comprehensively enhance the competitiveness and level of the company's information technology. The company has strong channel resources integration capability.
Over the past 10 years, there has been a lot of accumulation. The girl next door and the Chinese retail chain wear industry have gone through the same wind and rain. "Top ten good shop names", "the most affinity Award" and the first honorary title of "the top ten fashion brand shops" have been added to the brand honor list of the next girl. Entering the fourth five year strategic development plan, the company will continue to win more and more honor for the "next door girl" brand with excellent results.
Facing the future, the girl next door will seize the opportunity and continue to pursue the core values of "customer first, team spirit, innovation and progress, sharing and win-win", and strive to modernize the enterprise management, and devotes all efforts to make the brand "next door girl" and "curry woman" into the Chinese fashion dress chain leader brand.
