XTEP's brand spirit advocated for "the depth of integration, creativity". Now in the information complex, highly competitive market environment, consumer is no longer the previous single rigid demand, but the daily change in the. We must have a pair of wisdom eye, a calm heart, to the depth of the means, to meet consumer demand flexible.
XTEP children's clothing brand integration strategy, develop the potential of creativity, obtain the 1+1>2 marketing force. Multiple match in style always make people full of curiosity, very attractive. Tong Qu "1+1" combination, always set off a wave of a wave of fashion street.
brand DNA: environmental protection
brand personality: health
mission: to provide people with simple and high quality leisure fashion children's products, bring the environmental protection concept into product and life, leading the fashion simple healthy leisure lifestyle.
brand core value proposition of
design - focus on fashion, fashion leader
quality - from the perfect design to control production quality, everywhere embodies the strict, quality is my "life"
technology - focus on the development of functional products, promote children more protection, and more comfortable wearing experience.
