[about], the sky blue
"sky blue", a full of female reverence brand, was founded in 1990, China fashion birthplace of Guangzhou.
"sky blue", brand name from the orchid, an ancient species, because of Confucius sentence "langdown King vanilla" and in the Chinese folk get "name king is sweet"; and because it has thousands of varieties in the plant kingdom, in the world's most widely distributed, as well the miss!
in the occupation suit unique job age, quality that was once a symbol of the sky blue sky blue brand, always adhere to the "quality is the cornerstone of the brand" business philosophy, the philosophy as "sky blue" has won a good reputation and public praise in the market. After nearly twenty years of development, the concept of "sky blue" occupation women win support among the people; and in the change in the tide of fashion, "sky blue" also gradually formed a simple atmosphere, noble and elegant style of the brand.
The design concept of"sky blue", adhere to the fashion trend, think of fashion unique interpretation of that design is the soul of the brand. "Sky blue" is the earliest China enabled famous fashion designer brand, he served as design director of the brand of a chairman of the Hongkong Association of fashion designer Yang Qibin, Hongkong famous fashion designer Deng Dazhi, China top fashion designer Huang Gusui etc.. In the "sky blue" in the history of the development, "sky blue" brand was awarded the "China International Fashion Week" best fashion design award, the most fashion brand award ", Guangzhou ten renowned brand clothing" and other awards, is one of the most Chinese story, the most valuable of fashion brand.
after entering in 2000, with the advent of the information era, the economic globalization, Chinese clothing market has become a part of the international market, entered the closely follow the international trend, the pursuit of personalized era. Orchid in the new stage, brand promotion, becomes the myriads of changes of fashion spirit and borderless fashion symbol, symbol of the female thousands of tenderness, and fusion of occupation women's capable, the interpretation of the modern women's fashion, elegant wonderful life. "Pure heart and spirit" is the day's new realm of brand pursuit and expression.
brand style
"fashion, elegant, intellectual, the atmosphere is the present day orchid" brand style. "Pure heart and spirit" is the sky blue dress brand pursuit and expression of taste.
market positioning
35-45 age higher income occupation female, they love life, independent self-confidence; they chase fashion, enjoy the high quality of life; their wisdom, insist yet sexy charm, they are noble and elegant city elite.
