: enjoy the city, close to natural
brand positioning: children city outdoor life of equipment
brand spirit: brave and resourceful, uplifting, resourceful
brand declaration: brave heart -- "new life, is still a new field"
Market positioning:Best Brand, Lowest Price Pro consumption; pure lineage
product style: simple, fashion, with sports fashion leisure style
age of 3-15 years old (Location: the main consumer groups for the 5-12)
brand vision: makes children city outdoor life choice brand
