FRANBOX brand was founded in the 80's, formerly known as Taiwan "exotic", in the Taipei train station specializing in French, Italy fashion. Brand name from Paris (France Chinese ark wardrobe) - hope will European fashion into the domestic market, designed for women in the pursuit of modern fashion, so that the majority of fashionable dressed can with appropriate price and France, Italy synchronized fashion, leading the trend. Paris ark to aristocratic luxury temperament element as the leading factor, the integration of Italy, France quarterly the latest fashion information, designed in line with international elements of the new fashion style, leading the trend of fashion, providing women with the contemporary taste is a sense of comfort, sense of value, and on top of this fashion sense.
brand personality: independent, confident, mature, fashion brand image: rich in style (jacket, trousers, dresses, jacket, windbreaker, overcoat, cotton, feather, fur and other products; colour: choose Italy with the pattern and color and three times in a color for the spindle, the creation of high profile clothing color vision.
Thebrand strategy: Franbox stands for "instead of looking to less wear on the body" concept, fashion design, the reasonable price, the global supply chain, standing in the forefront of fashion, the Franbox has become the preferred brand of modern wardrobe.
brand positioning:
1: market orientation between the age of 25 years old -40 years old, products and the European Synchrotron popular fashion colourful charm contained in simplicity, let the leisure and charming coexist, can work, but also show the fashion. For the majority of women in the workplace, independent, have a certain social status and economic foundations.
2 style: Franbox from Italy, the French fashion style concept, beyond Hong Kong Han, not only inherits the original idea and art design of European romantic spirit, pay more attention to the diversity of collocation and comfort, simple styles highlight elegant woman. Classical infiltrate the latest fashion sense, no matter when and where, always can give a person find everything fresh and new feeling, bring Franbox, people first thought is "fashion", "personality", "mature".
3 price position: the price is the middle, embody the "noble not expensive".
The4 product strengths: summer to winter dress, with cotton padded clothes / coat products. Paris ark makes you become more fashion, more beautiful, more confident!
