buzhiba Hong Sports Goods Co., Ltd. was founded in 2003, its predecessor was founded in 1996, Jinjiang xibodeng Sports Goods Co., located in Jinjiang Chinese shoes. In a few short years, xibodeng has three highly professional sports shoes production lines, the annual output of 2500000 comprehensive modernization of enterprise.
buzhiba Hong, authentic Korean brand, is a sports brand in South Korea's most influential. In 2003 with the Korean wave sharp potential landing China market, and in the Chinese shoes -- Jinjiang root. The brand has been in the industry to establish a new, unique brand image, and brand influence is growing, gradually seize the China fashion, leisure, sports market, and become the brand of choice for the vast number of consumers.
's unique style of the brand, brand positioning and unique is its basic characteristic. Brand commitment to fashion, leisure, sports enthusiasts to provide full respect and care, to provide a new sport, fashion leisure culture and way of life for the majority of enthusiasts claim buzhiba Hong brand.
buzhiba Hong, not only do a good pair of shoes
if you only see the things in front of, or follow the same pattern every day to see the same thing, that you may not have the foresight;
The successfulbrand long term depends on the woods come out, do not like to see the forest.
nbsp; Alan Adamson (Mei Borlang
).street fashion culture in the world is popular among young people, but also in the country has gradually become the mainstream trend. But with the development of the market, the fashion trend of the progress and the consumers of fashion and trends more profound understanding, especially understanding of young people to express their personality and style of clothing, shoes, accessories has also undergone a qualitative change, this point, apparently revealed by selling phenomenon of sports industry market. As in previous years, consumers feel everyone is wearing a pair of shoes, he also put on a pair of shoes is feeling very good, very fashionable, that is the trend. But today, in the face of consumers, their consumption in the process of apparel products, pay more attention to the product or brand behind the brand culture and their way of life is in tune, and their values are much related degree, and whether it can become a sign and symbol of their life. Then, standing in front of the trend of young people in the process of consumer, consumer apparel products, is not only the need of a good pair of shoes, need more values of the identity, cultural identity.
a few years ago, the Japanese high street fashion wind, swept the fashion circle, but over the past two years, we can clearly feel the brand from the conference and the trend of the top fashion street to street fashion China elements, there also emerged in a number of Chinese original concept and style quickly cut a striking figure eight zero designer the trend of the brand, such as "FLOSO" and "MS". With the China strong influence in the world, Chinese five thousand years of culture broke out of his mighty power, China young people should have the trend of culture and their own way of life, China street should also have their own street fashion culture. 他不是纯美国的嘻哈，也不是哈日哈韩的柔美与卡通，在中国这样一个包容博大的文化国度里，在中国的街头，在年轻人的舞台——街头，呈现出来的是一种包容N多STYLE的“繁荣”景象，他们都有着自己对潮流的理解，用自己的方式表达着自己的个性与生活方式，但做为一个整体，活跃在街头的他们又呈现出整体上的合谐与统一，这就是中国街头潮流文化，集百家所长，不会刻意的标榜自己是哪个流派，但都有一个独立的自我，有自己的思路，有自己对潮流的理解和表现，用自己喜欢的方式SHOW自己，他们的口头禅是“我不管别人怎么生活，但请你也不要干涉我的生活方式”“走自己的路，让别人鼓掌去吧”“我——无可取代”“我是唯一的，THE ONE！” This is the first record, do Chinese brand street style movement buzhiba Hong advocated by the core of brand culture.
in this group of consumers with ideological support the market, some brands are still persistent in the industry said: "shoes expert", or called "white is our first", is not the interest of consumers or consumer demands they draw further apart and. As in the operation of the brand began to fashion, the trend is the positioning of the brand has been focused on the study of buzhiba Hong, on the market and consumer value, conducts the research from the basic culture of brand management, after six years of precipitation, the research and exploration, and finally in this year set up a research team Chinese first "street culture research center" integration and marketing experts, artists, fashion magazines, fashion, music, Chinese research group local fashion brand designer, underground, in order to study the Chinese trendsetter, young people and street culture trend and the trend for the life, not only to do a good pair of shoes for consumers, but also to adapt to the China consumers and has China characteristics the China street culture
