Biao Shan Lang sporting goods Co., Ltd. (Fuyuan shoes industry), founded in 1993, is located in Nanan, Fujian. It is a modern strength fashion shoe and garment enterprise integrating R & D, production, sale and service. Its brand: Biao Shan Lang, adhering to the business philosophy of "integrity based, quality winning, harmonious management, striving and enterprising", adheres to the design concept of "comfort and innovation", combines the Chinese original design with the international popular elements, expands the market, grasps the quality, takes the road of innovation and specialization, and leads the sports and leisure fashion trend with its unique brand positioning.
Nanan Fuyuan shoes industry Co., Ltd. is located in Nanan, a famous overseas Chinese town in China. It is a comprehensive shoe making enterprise integrating development, design, production, sale and service. At present, the company has an international advanced production line imported from Taiwan, a modern standard workshop of 3 square meters, and employs more than 600 people, of whom 30% of senior management and technical personnel account for 30%. The company has its own brand "Mountain Wolf", and has an annual output of more than 200 pairs of sports shoes, including kung fu shoes, basketball shoes, tennis shoes, tennis shoes, skateboard shoes and casual shoes.
"People-oriented", the company actively introduced and cultivated excellent management talents, institutionalized, programmed, standardized and humanized management, provided a platform for talents to realize their self-worth, and enterprise development and talent interaction. The company always adheres to "quality first, reputation first", actively introduces the international quality management standard system, and comprehensively implements strict quality management system. In the fierce market competition, Fuyuan shoes industry has brought into full play the regional industrial advantages and its own strong technical force, and has produced brand new sports shoes with novel style, exquisite workmanship and excellent quality, and has successfully realized the nationwide market expansion, and the products are sold well in more than 20 provinces, autonomous regions and municipalities directly under the central government.
Looking back on the past and looking forward to the future, Fuyuan is determined to create more brilliant achievements in the more brutal and fiercer market competition in the future.
"Standing on the letter is the foundation" is the company's consistent management philosophy. "Keeping the contract and Valuing Credit" has been running through every step of the company's development process, because we know that good faith management is the foundation for the survival and development of enterprises.
Brand essence: frankness
Core identification: "Biao" - self: "mountain" - Nature: "wolf" - Freedom:
Extended recognition:
"Storm" - self: publicity, confidence and simplicity
"Mountain" - Nature: original flavor, vitality, fun
"Wolf" - Freedom: movement, fearlessness, passion
Consumer groups:
After 80 years (1980-1989 years of birth) - like adventure, pursuit of challenges, unique personality; after 80 is actually a youth on the road all the way crazy, because young, so publicity; face the world, fearless;
BEST WOLF interpretation:
BEST WOLF -- the best wolf.
BEST WOLF -- the most direct wolf.
BEST WOLF is actually a declaration of individuality that reveals itself after 80's. It's the motto of being the most true self and showing oneself the best. Freedom is my motto. Publicity is inherent in nature. It is as wild as a wolf and free as a wind.
Brand strategy:
Biao wolf is committed to promoting the wolf culture. It focuses on BEST WOLF to follow up the fashion trend. It develops a highly personalized sports shoes and clothing products, and makes a vivid image of the wolf's "wild, publicity and pursuit of freedom".
