Xi Lin garment (Dongguan) Company Limited (formerly Xi Lin garment factory, the company is located in the South) fashion birthplace - the city of Humen clothing. Founded in 1996. Is a set design, production, sales in one of the professional children's clothing chain of production and operation of enterprises, its two brands: hee hee Ceicei and Annie baby. Products to the European Royal Princess dress style, try to show the beauty of Oriental children, continue to learn, to inject new fashion flow elements, aesthetic elements, showing a new era of girls like the noble and beautiful princess. The company designed and manufactured Ceicei Ceicei skirt and coat, get and respected fully affirmed in the industry, particularly the company's specialty products. The company has strong design R & D team, close to the international trend of development, pure, lovely, romantic, noble children's products, a stable production base. Clear to the market as the guide, to benefit as the center, the creative design for the key, to humanized management based business philosophy, Xi Lin the staff work hard, try to make it in many clothing brand stand out. Expansion in the brand strategy, growth of capital, we have accumulated rich experience, has formed its own style, become an independent school.
more than 10 years, the company's marketing network has covered more than 30 provinces (municipalities) and Singapore, Japan and other Southeast Asian countries, we and USA, Canadian dealers have also established long-term and stable relationship between supply and marketing. Because the enterprise pay attention to promotion and publicity, products favored by the vast number of consumers recognized, and has been in the fierce competition in the market of children's wear has laid a solid foundation. Become a national children's competition strength status field. The company spirit of "honesty, win-win and development" business philosophy, dedicated to the bright clothing into the most potential in China's domestic and international brand clothing market in the fashionable children's wear brand.
welcome the industry calls a friend, to negotiate to join the brand or brand agent and international trade business, for the prosperity and development of the world children's wear market work together, create brilliant.
Enterprise cultureenterprise mission: to continue to meet consumer demand, collaboration, a successful.
corporate vision: to become China fashion excellence enterprise
enterprise tenet: customer satisfaction employee proud goods such as rotation of social approval
enterprise value: operators without domain, compatible symbiosis. Sincere cooperation, mutual success.
enterprise philosophy: the common enterprise, common cause.
development strategy
human resources strategy: respect for the individual innovation is concerned with personal growth
brand development strategy: do China well-known clothing brand chain mechanism
product development strategy: take the customer as the center, take the market demand as the guidance, focused like a good quality
marketing strategy: to lead and to meet the market demand, and to create a brand value consistent experience environment and continue to enhance the brand value of
