personality (Xian Yi Dai creative space) are confident to imagine a warm (Xian Dai design concept should be) colors tend to shape and beauty publicity (Xian Dai Yi form expression) self expression over the brand connotation: gentle is an elegant oriental exoticism, intrinsic and rich life emotion thick implication. In the erosion of the external fashion information, form the unique charm of warmth and euphemism, inner emotion in dumping after, so typical of eastern and Western Reserve publicity combined perfectly, this process is actually a combination of eastern and Western beauty. Romance is a kind of pursuit or a process, brand this inherited the Millennium topic, use of color, type of connection or activate the atmosphere of figurative sense of excitement, meet or expression of this emotion in consciousness and desire. Interest is a kind of emotional life, is the establishment in the material life. Emotional needs, through the emotional pursuit and satisfaction, thus acting on the matter, more is through the pursuit of -- -- -- meet associative process of product image reflected different love and life attitude.
brand culture: Aesthetic digs deeper demand has far exceeded the brand positioning, comprising a functional product. Is based on the functions of beauty, art fit, thus improving to meet the spiritual, with emphasis on feeling of things people living common view, hobbies and subconscious constant since the ancient times, to seek common characteristics of different periods, through product delivery beauty information. The woman positioned on the woman, more is starting from the function, so as to reflect the value and function of products, so the woman study ontology, preferences, attitudes, the spirit is to make the brand and product enduring survivability assurance, at the same time, products and brands to pay more attention to the research on women as the carrier, transmission beyond products and woman itself social information and aesthetic taste. The attitude of life in different periods, there are different attitudes towards life and life philosophy, thus forming a different way of life and aesthetic way, and the formation of the different needs of society, research on the attitude of life is actually from the commercial perspective of embodiment of social value, is ultimately to the product or the brand information to performance, different period, product different, but meet the demand (mental and physical) of the invariable principles.
