Quanzhou Shengke shoe and clothing company limited under the children's clothing brand "Jamie bear" was founded in 2004, "Jamie bear" brand children's clothes, children's shoes, covering the animation, children's series products, currently has more than 1300 home store, post office throughout the country, all over Beijing, Guangzhou, Hangzhou and so on more than 200 large and medium-sized city. "Jamie bear" children with its style of Italy become an independent school, novel design, excellent quality and other advantages obtained high reputation.
brand positioning: Magic children
"Jamie bear" to "the curiosity and creativity of" magic for the brand DNA, aims to create a space, arouse the curiosity of children, exploring the imagination of children, let children budding innovation consciousness in every moment of life. Guide them to open the unknown fresh world, in the wonderful journey of discovery, inspire children infinite creativity.
In view of the potential demand of consumers, Jamie bear up, heavy attack, in spring and summer in 2010, the grand launch of the first product "magic children", this product will be creative "magic" concept into the design of children's wear, with mysterious magic to cater to small friend's curiosity, to lead the children into a dazzling colorful, ever-changing magic world. Develop an exploration of the unknown for children to try new things in the field.
brand meaning: active thinking and actively explore
Curiosity is the motive power of developmentlife, it is that the novelty of the cognition of desire, let the children open the door to the world of knowledge. Because of curiosity, let Newton from ordinary apple phenomenon discovered gravity; let Watt from the ordinary kettle smoke get inspiration, thus the invention of the steam engine; let Einstein from the daily hen eggs were found in the wonder of the world. If you have a curiosity, then you will find that everywhere in life there are subtleties, you can better play to their potential. Almost all the world's miracle from the initial curiosity, curiosity creates a colorful world for us, more will be opened for us a beyond the imagination of the future.
the brand appeal: full of curiosity and imagination in childhood
Jamie bear magic show children creatively by the magic game will children's puzzle, animation, and fashion in the field the most creative part of the successful fusion, let the children feel surprise and joy in the seemingly ordinary dress. Jamie, Xiong aiming to create a space, stimulate the imagination of children, leading them to open the unknown fresh world, in the wonderful journey of discovery, inspire children infinite creativity.
product positioning: European style fashion children
JMBEAR product design in furtherance of European style, and in view of the physical features and characteristics of Chinese children's clothing to optimize the integration, design a series of products suitable for Chinese children aged 0-15 years old in. The choice of fabrics in strict accordance with the European standards, the use of green environmental protection, health special comfortable, fully consider the characteristics of children's skin, help Chinese children's healthy growth.
brand events:
in 2009 September, Jamie invested shooting bears animated film of the same name, "Jamie the bear", Jamie bear to shoot 8, 208 set.
In 2010 March, Jamie bear magic debut "Beijing • China Fashion Exposition", set off a wave of animation.
In January 17, 2011 -2 month 11 days, "Jamie bear" cartoon landing CCTV children's channel "animation" winter gear bus column. "Jamie bear" cartoon first season officially launched.
In 2011 March, Jamibare once again to participate in the "Beijing • China Fashion Exposition", the animation marketing climax.
In 2011 May, "Jamie bear" cartoon in the "Seventh China International Animation Festival" won the "best animation image" and other five awards.
In 2011 April, "Jamie bear" cartoon (first quarter) rolling replay in the 200 home above television.
The summer of 2011, "Jamie bear" second season coming soon......
