Foot friends Anhui branch   

Fujian Zuyou Sports Goods Co. Ltd. is a comprehensive development, production, sales in one large children's sporting goods production enterprise. In "Chinese shoes are" -- Nanan Hong Seto Town, started in 1987. Now covers an area of more than 87000 square meters, more than 3000 employees, including management staff more than 200, and has R & D center, marketing center, production center and Guangzhou design center, established a series of specialized management system. The company owns three production bases, with an annual output of all kinds of shoes about 10000000 pairs, with the modernization of intelligent office building of 5000 square meters and elegant warmth of the industrial park, modern workshop, spacious bright type staff canteen, badminton, basketball field standard, and the comfort of chic villa type employee suite. Twenty-one years of ups and downs, foot friends unity upward, with firm and persistent belief, rigorous and pragmatic work style, close to the market marketing strategy, has created its own brand "foot" friends, "LeoDica". After market adjustment strategy, the existing operation brand "foot friends" and "LeoDica". Which foot friends brand image spokesman for cartoon authorized "Di Gaotman" and "variety small Ying", located in the sports and leisure, for the majority of ordinary consumers; "LeoDica" brand image spokesman for cartoon authorized "future" and "the Powerpuff Girls", positioning in the fashion leisure oriented, high-end consumer groups. Since 2000, "foot friends" brand has won the "famous brand of Fujian province", "Fujian famous brand products", "Fujian Province, heavy contract, keep credit unit", "township enterprises in Fujian province quality products", "quality assured products" title, and obtained ISO9001 and ISO14000 certification. Domestic product marketing 31 provinces, Hong Kong and Macao and Southeast Asia more than a dozen countries and regions, won the majority of customers and consumers trust. Therefore, the then governor of Fujian Province, Xi Jinping has personally inspected, our guide. 2009 Zuyou accumulate steadily, good news. In March, was awarded the "technology demonstration enterprise" Chinese shoemaking industry; in April, was named "China quality Miles Council"; in May, the State Administration of industry and commerce "A Well-Known Trademark in China" attack in mid May, and heavy, hand in hand the CCTV children's channel and Hunan Golden Eagle card through TV, a large amount of money to hire a TV crew production enterprise publicity, to create the industry leader in children. Companies adhere to the "first person, after factories", "good faith management, the steady development of" the purpose, adhere to the "customer as the center", "customer satisfaction first" business philosophy. Take integrity as a important connotation of famous brand, customer satisfaction based on good faith basis, and truly let customers at ease, satisfaction. Do the go ahead for the leading enterprises of navigation mark will be marketing work, truly to understand the market dynamic, grasp the consumer demand, the formation of consumer centric marketing concept. The quality of management, foot friends always adhere to the "quality is the life of the company" management concept, pay attention to the introduction of professional and technical personnel, the implementation of total quality management, grabbed, develop quantitative standards for products such as the production process links from raw material procurement, implementation process of strict management system for production process. The marketing management, the implementation of the "corporate brand, product brand, channel brand" three big brand strategy, store based, with straight battalion inn and traditional channels, the implementation of regional market gradually transition strategy. Business focus from single product marketing gradually shifted to brand marketing, design concepts will also from the product market to market the product decision decision, realize to innovative to survive, to brand and promote the development of the business philosophy. Face the future with full confidence, full of friends, continue to uphold the "create a first-class enterprise, create first-class products", "sincere, pragmatic, pioneering, innovation" the purpose. Towards the road of modernization of solid stride! Because sufficient friends know that only innovation can only continue to go beyond the development, enterprise can remain invincible.