Fujian province to entertain children articles Co Ltd   

The connotation of the brand [] "Help" auxiliary support, meaning; "Xing" impromptu Wang developed in italy. Metaphor refers to the state and enterprise prosperity. China's modern thinker Liang Qichao once pointed out that "junior strong Guoqiang," Chinese teenagers are the future of our motherland. Jiali enterprise long-term commitment to the growth of adolescents Chinese equipment industry, let Chinese teenagers to grow steadily in health, let Chinese teen win on the starting line. "Entertainment" brand express long-term concern and support Chinese Jiali shoes the healthy growth of young people in the spirit of enterprise, reflects the Jiali social responsibility as a teenager growing equipment production enterprise permanent sense. Interpretation signs [] Entertainment logo graphic is composed of "entertainment" in the "help" of initials "Z" extension evolved, the simple graphics and strength, to reflect the dynamic visual effect. Embodies the "add to the fun" brand of be on the upgrade, the vigorous development tendency; contains Jiali shoes have the courage to open up, positive and progressive spirit of enterprise. Brand Award [] ...... In 2001 the "quality award"; 2003 "quality trustworthy product"; "China BrandName"; 2006 "Quanzhou famous trademark"; In 2008 China shoes ten big famous brands; Chinese women and children's favorite brand products; Chinese name and high quality products for women and children procurement designated brand; ...... [brand] ideas Brand concept: take the market as the guidance; take the customer as the center; to the quality as the core; to the brand based on; to innovation as the driving force. Brand first: we believe that brand value is the management decision-making reference, is the core to maintain entertain people. Innovation: the risk we never afraid of change, pre should be forward-looking pattern, innovation change with needs, create customer lifetime value. Pragmatic focus: we uphold the principle of "fine, fine, solid, Yan" truth-seeking attitude, committed to grow with sports. Integrity: principles of gratitude we believe in honesty, keep promise, always grateful to fulfill the social responsibility. [] brand positioning Brand positioning: Chinese youth activities the first echelon brand; Quality positioning: good quality, new styles, moderate price; Store location: store, shop, counter; Style: fashion leisure personality based, supplemented by; Age: 2~16 years old children and adolescents positioning