Hangzhou city Kaqiwu stylish clothing company   

Kaqiwu Garments Co., Ltd. was founded in 2005, is a collection development, production, sales and service in one of the modern clothing enterprises. The company has always regarded the design and development of enterprise spirit, individuality and fashion to a new era of child yearning for the goal, to pure, lively, romantic, very passionate personality creative source, has created the "Kaqiwu" and "Q birong" and "member homes" and other children's clothing brand. Kaqiwu with pragmatic and enterprising spirit in the children's clothing industry's market share is more and more high, the company gradually out of the individual business model, enter the brand development route; with a distinctive brand image and sound management style, quickly won the outstanding performance and good reputation. Kaqiwu marketing network in Southern China, North China, central China, East China and other parts of the country more than and 160 large and medium-sized city and the surrounding area, built a franchise, more than and 500 members joined the chain Monopoly network. Kaqiwu since its inception, product innovation, by the majority of consumers. Customers throughout the country, more and more high visibility in the market has formed a certain advantage. "Kaqiwu" pays great attention to product development, production, we strictly control the quality, scientific management, and customer praise! The company has always been adhering to Khalid, Lixin, Liqi and Lixin business philosophy, is committed to improving the Kaqiwu brand value, realize the maximization of business, to join agents, the interests of the company, to form a win-win situation. brand positioning The target consumer standard consumer group: a new generation with a strong sense of self-expression, age horizons and with team spirit of the children's fee group: 3-12 years (90cm-150) The location of the target consumer group: the urban children as the main body Brand style positioning: fashion, personality, cool Brand management: Khalid, Lixin, Liqi, Lixin Brand business objectives: to create the first brand of fashion children's wear Brand channel positioning: the national large, medium and small, the city's one or two district Brand positioning: franchise chain Monopoly Brand advertising language: a new idea to guide the children's clothes Market position: medium and high grade Price positioning: spring and summer: 59-499 when the main push price segment: 89-219 autumn and winter: 129-899 when the main push price segment: 139-499 Product type: T T-shirt, shirt, skirt, pants, jacket, coat, vest, sweater, jeans, jacket, cotton padded clothes, shoes, hats, jewelry Male and female ratio: Women's 60%, men's 40% Design description Kaqiwu series of clothing in the fabric selection attaches great importance to environmental protection, in the comfortable, soft, light, anti tear, wash etc. to meet the physiological characteristics of children, the pattern is simple, relaxed, lively, novelty. Kaqiwu in the use of color on the success of its unique, black, white, yellow, gray, natural color basic color clothing, high taste and childlike, and then catch the Kaqiwu for the collocation of accessories, all of the depository the wearer's unique temperament. Kaqiwu "she" the avant-garde, multi species, multi color, not sticking to formalities, a variety of collocation brand style, vivid interpretation modern life belongs to the children of brilliant, exquisite, fashionable.