The PRADA group   

In 1913, Prada launched its first boutique store in Italy in the center of Milan, founder of the Mario Prada (Mario Prada) in the fashion design and excellent quality handbags, suitcases, cortical fittings and cosmetic box, etc. series of products, received from the royal family and the society of the love and pursuit. Today, reputation and fame of this family still favored boutiques still in Italy upper class society with high, Prada which is the value of the products has been regarded as a special enjoyment in daily life. In 1978, the long history of the famous brand is endowed with new development elements and vitality. Miuccia (Mario Prada's granddaughter) has rich experience in the production of luxury products Patrizio Bertelli to establish a business partnership with at that time. Fashion circle environmental change in 70, Prada almost on the verge of bankruptcy. In 1978 Miuccia Patrizio Bertelli with her husband together to take over Prada and lead Prada to the new milepost. Miuccia served as the chief designer of Prada, through her natural fashion talent and continue to perform with challenge and innovation of legend. But Patrizio Bertelli, a creative entrepreneur, not only established the Prada worldwide product distribution channels and batch production system, but also skillfully combines the advanced technology brand idea and modernization of traditional Prada the perfect combination. In fact, the Miuccia took over the occasion, Prada is still popular in Europe small sign. This kind of be handed down from age to age family without a lot of innovation and breakthrough, it is easy to fall. Miuccia find and traditional leather novel material different, after multiple attempts, found from the air force parachute nylon cloth used in the material, with lightweight, durable as the foundation, then, "black nylon bag" fame. In 90, the name of "Less is More" the slogan of the minimalist emerge as the times require, and the contracted Prada and with a uniform design aesthetics like just agree without prior without previous consultation with the tide. In 1993, Prada launched the winter men's clothing and shoes series, momentary flag for men and women, the pursuit of fashion accessories become simple and modern modern best style. In late 90, leisure sports trend of fever, Prada launched the Prada Sport series, the design of both functional and popular, resulting in a whirlwind. After 20 years of efforts and struggles, the brand of continuous development and evolution. Through the cooperation of Miuccia and Patrizio, Bertelli, Prada has grown from a small family business to become the world's top luxury brands. Now, a total of 166 direct operation of the Prada and Miu Miu boutiques worldwide in major cities and tourist attractions. Located in the central Hongkong Lishan building shop is 170th boutique Prada. These "virescent boutique" for its unique design combines the functionality and elegant temperament, perfect foil excellent Prada products. Recently, Prada Epicenters flagship stores have been established, their style is become an independent school, will be shopping for new attempt fusion and culture. At present, Prada group already have Prada, Jil Sander, Church`s, Helmut Lang, Genny and Car Shoe and other prestigious international brand, exclusive rights to license at the same time it also owns the Miu Miu brand. Processing and production of all Prada group product are governed by the Italy Tuscany area Prada Spa, this area is recognized as having the most high-end leather goods and footwear production process and technology. For batch production, Prada demands for high product quality does not lax, never compromise on quality view has become Prada's corporate philosophy.