Hangzhou yixiangnan garment company   

Yixiangnan YIXIANGNAN, born in 2006 in West Lake -- Hangzhou, after just 4 years of development, the product has achieved great development in the market, especially the customer's Pro gaze in the South market. At present, the market covers Zhejiang, Jiangsu, Shanghai, Beijing, Hunan, Hubei and so on more than 20 provinces and cities, set up shop counters, more than 200. In order to meet the needs of the rapid growth of the market, companies are investing in the construction of Jiangxi production base, and plans to put into use in the second half of 2010. "YIXIANGNAN" is Hangzhou yixiangnan Garment Co. Ltd. under the brand, to 28-35 year old urban female customer group, way of life to the crowd as a fundamental, for product development and design. Fabric with natural fiber fabrics, cotton, linen, silk, natural, comfortable, breathable, good hygroscopicity, full interpretation of "the design theme of returning to nature". Style is based on a single product, reasonable wear resistance, good interaction with rich. For color, the pursuit of elegant calm yixiangnan green color as the base color, with popular highlights as embellishment. And in any fashion, each season will launch the three main color, the overall impression by nature tone. The design details of saturation and stability, will give full play to the group of designers creative inspiration, all taken in life, nature, art of. There are also techniques, such as printing, embroidery, hand-painted fabrics, three-dimensional modeling and so on, with the plate technology and exquisite shape, modern intellectual women elegant and healthy image. "YIXIANGNAN" in the whole way rich and free, "is the ultimate expression of YIXIANGNAN" urban garden style and romantic. Brand introduction: 1) brand concept YIXIANGNAN yixiangnan, the pursuit of "harmony" clothing and between man and nature; emphasize in nature, highlight the fashion temperament and personality. YIXIANGNAN clothing, fabric with cotton, hemp, silk fabrics, natural, natural, environmental protection, breathable, comfortable, easy cleaning and maintenance; pay attention to the structure change of style, wearing a simple, wear free personality, but not play, more rich connotation of women; all the colors of objects taken from nature in the natural environment, seasonal clothing color color tone, color and the popular elements of embellishment, shaping the image of women's clothing has a unique feel. 2) style positioning Leisure, fashion, woman 3) market positioning Target customers: YIXIANGNAN, with 25-38 years of age, love life, with considerable work time and income of urban intellectual women for customer groups; Customer: Portrait of YIXIANGNAN female, intellectual, natural, elegant beauty, always longing for inner freedom, always maintained with the outside world a little distance, even if Miss busy also to stick to their own way of life. YIXIANGNAN women, are liberated from the city package, start the spiritual journey......