Introduction
Small Trojan children by Zhihua garment (Shenzhen) Co., Ltd. Chinese market introduction. Zhihua garment has more than twenty years of development, production and sales of children's wear design experience, design and development, manufacturing and sales of professional clothing technology with the most advanced to twenty-first Century children's clothing. The factory is located in Shenzhen city Longgang District, covers an area of 7000 square meters, more than 500 employees is committed to serving the Yu Zhihua clothing, annual production capacity of 1200000 pieces. Long term since, Zhihua garment to the good faith management as the cornerstone of enterprise development, "everyone's efforts, superior quality, continuous improvement, customer satisfaction" is the quality policy Zhihua garment to insist for a long time. Through innovation, technology reform, witty product updates, and the full implementation of ISO9002 quality system certification, with strong strength, high quality, first-class reputation to serve customers.
Brand positioning:
Aiming at the disadvantages of domestic children's wear brands -- General -- that the concept of brand weak, poor level design, product price is high, no environmental protection material, endanger the health of children and other phenomena. Small Trojan children will "care for the healthy growth of children" as its core concept, with the material of environmental protection, comfort is the basic premise, by the first-class design team and skilled professional process meticulously upscale children's clothing, and through the internal broaden sources of income and reduce expenditure and a series of measures to ensure the public price. Therefore, the brand positioning is: small Trojan children's wear brand concept, public spaces, love every child's healthy growth.
The product structure:
To meet the needs of different age, different seasons (especially the difference between South and North season) the need to wear, at the annual spring and summer, autumn two season, on a quarterly basis to launch more than 200 new, for customers to choose. And the production of underwear, hats, scarves, headwear, backpacks and other products for collocation.
Design style:
According to numerous mother child care experience, children's clothing is the key to wear comfortable, comfortable giving children infinite health; and lively reflects children's innocence and happiness. So in the design of children's clothing, "little horse" is the first to consider the wearing comfort, style and lively. But the biggest difference with other brands is, "small Trojan" to promote children's honest and courageous spirit and life, so, in the premise of lovely, "design of small Trojan" will be the largest possible interpretation of bright, publicity, actively, bold elements.
Basic introduction:
Market positioning: the brand concept, the public price.
Service object: the children of 3-15 years old (height 100CM-160CM)
Main ingredients: high-grade cotton material goods
Quality features: environmental protection, moisture absorption, air permeability, softness.
Advertisement: care for the healthy growth of children -- small Trojan children
Contact QQ:1250562680 (small Trojan children)
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