1994, in a shoe workshop at the entrance of the Fujian Jinjiang first hung on the Anta logo, after ten years of development, Anta has become one of China's largest marketing oriented comprehensive sports goods enterprises, Anta enterprise leader Ding Zhizhong because of its special contribution to China's sports, was named the seventeenth "China's ten outstanding young".
Anta (China) Co., Ltd. limited liability company is now the Hongkong anda Investments International Ltd full holdings, set "A Well-Known Trademark in China", "China brand-name products", "China Mianjian quality products" and other honors in a body, its sales in the forefront of the whole country, integrated sports shoes market share is more years in a row the similar products in the first row.
Anta is Chinese sports science pioneer. In 2005, Anta took the lead in the country established the first Sports Science Laboratory of the sporting goods industry, is committed to sports mechanics research, aimed at improving the Chinese athletic performance, promote the development of China sports. "Innovation" is the Anta people diligently pursue, in scientific and technological innovation, Anta is currently a total of a number of national patents, and become the sports goods industry standard setting one of the. Anta is the sporting goods sales monopoly system practitioners. In 2001, take the lead in establishing the Anta speciality sports system in China, and completed the transition from the production of a single product to a comprehensive sports brand operation. Up to now, Anta has 4000 stores in the country, in the domestic set up the most complete, covering one or two, three line marketing network, become the sports goods industry leader.
Anta is the China professional event faithful partners. The rapid development of Chinese sports brings infinite opportunities for sports brand, as Chinese sports a faithful partner, Anta long-term support Chinese basketball occupation League (CBA), Chinese men's and women's Volleyball League, China men's and women's table tennis super league tournament, because of the China sports support, Anta known "Chinese League engine".
Anta is a passionate advocate for social welfare undertakings. Anta in enhancing the strength and brand value at the same time, the courage to shoulder the social responsibility. As a good corporate citizen obligations, in good faith to the heart of thanksgiving to return the society. "Will go beyond self sports spirit into everyone's life" as the enterprise mission Anta, Anta people committed to the movement of the concept, sports spirit passed to each consumer. "By 2011 China will become the market brand reputation and market share double the first sports brand, and become a global sales of the top ten sporting goods company is Anta the enterprise vision," Keep Moving...... Never stop "is Anta for the future, for the Chinese sports of the solemn commitment.
