Changsha Shang Linying and Brand Management Co. Ltd.   

Company profile Brand founder of Shanghai Silk Group Co established in August - 1949. After 60 years of development, with gap, Liz Claiborne, Columbia, Adidas, INDITEX (Zara), Bestseller, monsoon and other global nearly 1000 customers to establish a long-term and stable trade partnership, the export volume of 600000000 dollars. Is China largest textile import and export enterprises. The nature of the enterprise: business holding joint-stock company Brand Company Shanghai silk group brand development Co. Ltd. in 2000 launched the first LILY women's series. The group was founded in 2002 Shanghai silk group company brand development Co. ltd., Specializing in the production of LILY brand and market planning, development, marketing In 2000 May, Shanghai, the first LILY store. The autumn and winter of 2005, Paris, the first overseas store brand LILY. 2005 September, Saudi Arabia, the first LILY store brands in the middle east. In 2006 March, Shanghai fashion week opening show brand, publishing new spring and summer 2006. In September 23, 2006, boarded the Milan fashion week main show, Release the new spring and summer 2007, selected the world fashion Wednesday cutting-edge designer brand. In 2006 November, the German DOSELDUF fashion show, released in 2007 autumn and winter. In 2007 July, Indonesia SOGO Department store, opened in 4 LILY stores. In 2007 September, the Russian buybrand exhibition, the exhibition only China brand, and released in autumn 2008 Winter fashion trend. In 2007 December, the Russian company founded LILY brand. The first brand LILY in the establishment of overseas branch The supporting mechanism, develop overseas market for the first time using the company direct management mode. Marks the overseas brand extension Entering a new stage of development of independent. In 2008 February, the German CPD, the exhibition history only by the organizing committee approval to enter. "GLOBAL HALL" Chinese brand, published winter 2008 new. In 2010 March, Shanghai Huaihailu Road is the first of 280 square meters of brand flagship store officially opened. In 2010, Shanghai Nanjing Road, 500 square meters of brand flagship store opening soon.