Jinwei sporting goods Co., Ltd. (C. C. C.)   

Kasiron is the leading brand of Jinwei sporting goods Co., Ltd., founded in 1990. It is a leading product of a series of children's shoes, sports shoes and casual shoes. After more than ten years of arduous pioneering work, the company has grown into a modern shoemaking enterprise integrating R & D, production and sales. Over the years, Jinwei has always adhered to the business philosophy of "quality is the root, honesty is the foundation, customer first". It constantly pays attention to the development trend of students' sporting goods market, actively absorbs the experience of foreign modern operation process, and applies advanced technology, first-class equipment and scientific management to raise the price and quality products and perfect after-sales service for customers. The products are loved by consumers. In 2001, Jinwei company implemented a market-oriented marketing strategy and established a strong terminal sales network throughout the country. In 2002, Kingway launched the famous child star "Ding Ding" as the spokesman of the brand image, combining the brand culture connotation of the company with the "cute" smart, lively and lovely image, so that the brand image of the brand is more vivid and vivid. 2005 began to establish a strategic partnership with Hunan Golden Eagle cartoon. With the Golden Eagle cartoon media platform, we promoted the spread of Kingway sports brand for 06 years. Jinwei company introduced the cartoon image of the brand comprehensively, striving for the perfect combination of cartoon art and the brand of the brand, making every effort to create first-class sports equipment for Chinese students. In 2007, Jinwei company launched a heavy blow, launched the famous cartoon brand of Japan and South Korea, "Daofeng Tai Lang", and vigorously developed and promoted, and strive to create a new cartoon brand. In 2007, Kingway launched the famous child star "Yang Zi" and "bull Dong Wen" as the spokesperson of Kasiron's image, combining Kasiron's brand culture connotation with the two healthy and lively pursuit of progressive youth image, further enhancing Kasiron's brand awareness and reputation. At the beginning of the Spring Festival in 2008, Kasiron won the title of "China well known trademark". Looking forward to the future, Jinwei company is just like a rising star, growing together with the young people in China.