"Happy Tree" brand concept of the brand origin: a letter to the brand appeal a letter a letter addressed to the child's mother wrote to her husband: when you first heard "parent-child outfit", do you think Sich, when you see the "parent-child outfit", you will feel good, and when when you and your lovely baby wear this "parent-child outfit", a family warm to wear body and, no doubt, you will feel that you and your child to be happy together. What is child dress? In the early morning cold, or warm afternoon, with your dearest Angel dressed in colors, patterns, styles of the same parent child clothing, frolic in the park, walk in the flower lane, rest on the green meadow...... The affection and loving not just in between the forehead, the laughter in the show, more from the harmonious as a dress glance, despite numerous or surprise, or envy, or moved, or praise eyes in your happy face one one glide. This is the parent-child fashion charm, let the family at the moment of perception, solidification, sublimation, and then radiated, in expectation of happiness is in at the moment of truth has, let people can deeply feel the love of children.
brand: focus on parent-child outfit is "family individuality experience", aims to create a warm, personalized image; "kiss the tree" fashion parent-child loaded not only brings the international cutting-edge fashion for the China, more "advocate a fashion life" concept, to cool personality style, fashion items diversified, strain a variety of modern family life style and fashion needs and leading the trend.
To advocate for thefamily experience, to reflect the relationship between the family and home in clothing. Brand interpretation: fashionable dresses, transfer family love, beautiful mother, baby, to create a "happy, harmonious, healthy" life! Brand culture: love of family culture: values: love is in the family values connotation: Character First: our belief is "love" family second: keep ahead in family forever the cause of the. Cause third: the person that loves the home love home business, let the more loving family. Mission: through loaded parent-child products pass on a message of love, love the idea of advocating home. Vision: Kiss tree products became a symbol of family friendly, to kiss the timberline home is to love home. Objective: to let more people to be really happy and really meet. Strategy: with suppliers, distributors, consumers and staff to establish harmonious, lasting and stable, caring love home strategic alliance culture: happy happy experience with the company feel together with family grow grow together happy enjoyment of the franchisee friends happy growth incentive love family road their kiss the overall success of happy tree idea: let every a "kiss" tree people more happy, healthy, wealthy and stable, have more friends, more relaxed mind, more harmonious family relationship and greater hope.
