KeyWord: Brand:

Hongkong Yuandong eighteen store group company    No Member

Hongkong Yuandong eighteen store group company Brand
Business Model
Founded
Introduction
Hongkong Yuandong eighteen store group was founded in 1998, is a set of clothing design, production, sales as one of the enterprise group. At present, the Far East eighteen shops in Guangzhou investment group Chinese operating a production enterprise and brand management of enterprises, is the Guangzhou Garment Industry Association member units. Far east eighteen shop "YTD18 group operating in the domestic market (Far East eighteen)" and "Dtic (Di Jia)" two big clothing brand. After the construction of the market system of nearly eight years, has established a sales network terminals with considerable scale in the domestic market, throughout the five provinces and cities to create a chain of self-supporting Inn and join in inn of nearly hundred. Far east eighteen store group spirit of "service consumer, service dealers" business purpose, with strong product development and manufacturing strength, fully absorb the classic design style fashion, rapid casting "YTD18" domestic mid-range casual brand image, by the domestic young consumers preference. In 2001, launched a strong high-end fashion brand "Dtic (Di Jia)," so that the industrial structure, product mix of Far East garment group more perfect! The distinctive style of the Far East "YTD18" brand brave, confident, innovative, engraved "18" youth leisure, fun, natural, natural and unrestrained and vitality dynamic mood! "Dtic (Di Jia)" to the elegant European style, fashion, beautiful, gentle, create urban white-collar youth concise, stable, mature, implicit occupation star image. Multi brand strategy and the micro positioning product line strategy combination, and laid a solid foundation for the Far East Apparel Group in the domestic apparel market steady development. Far east eighteen series brand shop Group adhere to the policy of walking on two legs, in the rapid formation of scale of operation, expand self-supporting shop at the same time, the full shape, the maintenance of brand image, push foreign seize market management, the inner potential, refined elegant products manufacturing, intermediate pay close attention to communication management "brand operation and management policy, in pay attention to brand awareness and the Far East molded into the core value of products at the same time, but also promote the brand quickly to the surrounding market coverage. With the rapid development of chain operation Chinese apparel retail market, Far East fashion group always adhere to the "river water, the river with" service marketing strategy, dedicated to expanding the domestic strength clothing dealer, expanding chain scale! Through intensive management brand, greatly reduce production and operating costs, and strive to high quality, cheap goods for dealers to provide a broader space for profit, realize the Far East enterprise cooperation and franchise partners win-win!
Main Products
Contact information
Contact:   The marketing department
Tel:  
Addr:       Dongfeng Road Guangzhou City, No. 318