Guangzhou East Trading Co., Ltd.   

At present, leisure clothing market, many brand garment around the traditional concept of leisure and leisure, in the clothing design is similar, independent of leisure clothing style is not too prominent. Of course, can not be denied, part of leisure clothing with strong capital and successful marketing strategy, has been the vast number of consumers love and acceptance. Young people are the most individual and the taste of fashion consumer groups, although the age of the consumer capacity is not the strongest, but the consumption frequency is the most high. Usually, they pay more attention to the style, color, quality and brand feeling, they are the class or class high brand clothing consumption of the main. For orientation Anyou Shi leisure clothing on the core brand value. To highlight leisure fashion as a carrier of cultural fashion; for the majority of consumers love fashion rich color and personalized taste, design of leisure clothing will be more consistent personalized consumption habits of modern young people. Imitate, follow is the two behavioral characteristics of popular, only a few people use, in any case is not easy to set off a trend. Anyou Shi leisure clothing the core brand value from the leisure clothing brand culture to analyze the deep psychological and close to the consumer, leisure clothing brought the romantic and the edge of the city fashion for consumers, is also feeling and vitality into leisure clothing fashion. At the same time, Anyou Shi leisure clothing brand value core fusion international leisure fashion trends, combined with the trend of the domestic leisure clothing, fashion leisure walk on a basis of the independent individuality, fusion of life, leisure clothing to show the unique style of "the relationship between leisure and heart", to fly the soul as the theme concept. Rather than change the dress itself form; clearly it strongly "relaxed and cheerful, natural, simple and generous" state of mind and enjoy. In a word, in Anyou Shi leisure apparel brand core value and operation, marking and slogan brand not simply rely on an enterprise or product, a greater extent is accurate grasp of a huge clothing market, adapt to the Chinese regional clothing culture in opening new avenues of leisure clothing at the same time, the root of domestic soil, meet and fusion WTO international clothing brand impact and transition, just as much as possible appropriate transfer of clothing consumption concept, collect the clothing consumer feedback information, used clothing brand core value. Anyou Shi leisure apparel brand core value as the most important factor of the clothing brand building and promotion, is the basic of future clothing brand management process can not occupy the market, operating performance. The fashion leisure and leisure life style of the brand is one of the Anyou Shi leisure apparel logistics market opportunities, and meet the consumer concept of clothing fashion, life, popular, diversification and other requirements.