Norus (Shanghai) Trade Co., Ltd.   

"NO RULES" (Chinese name "no rules") from the Australian brand, was founded in 1994, products related to all kind of clothing, backpacks, hats, toys, skateboard, helmet, protective gear have close relation with the lives of children. In North America, Europe, Japan and Australia, with the size of the counter, a total of more than 2000 stores, is a specially designed for seven to fourteen years old children services international brand. "NO RULES" (Chinese name "no rules") to the other popular skateboarding and extreme sports as the background, advocating "nature, sports, health" attitude towards life, advocating "no obstacle to the growth of" way of life, encourage the child health game, personality development. The overall positioning: Advocating natural, healthy attitude to life, with character and healthy sports as a precondition to cultivate children all-round growth fashion family Product positioning: In Europe and the United States of leisure wear style, combined with the characteristics of children's wear Chinese, and with many peripheral products as auxiliary Price positioning: The mid-range price position, based on the general public can consumer product prices, for most families are accepted by the children's clothing brand Terminal positioning: Store based, supplemented by the terminal channel of department store Propaganda positioning: The growth process of emphasis on natural, healthy, stressed the need for the children need personalized development, emphasize the advantage of education in Europe Market positioning: The target consumer -- the target consumer group: children of 7-14 years old, mother 30-45 The main consumer groups: children of 7-12 years old, mother 30-40 The characteristics of income -- family income of 60000 -20 million Behavioral characteristics - the pursuit of fashion, advocating natural, comfortable life attitude, have a certain brand requirements and pragmatism