Metersbonwe group was founded in 1995, the main production and sales of leisure clothes series. At present, Shanghai, Wenzhou, Beijing has Metersbonwe, Hangzhou, Zhongshan, Chongqing, Chengdu, Guangzhou, Shenyang, Tianjin, Xi'an, Ji'nan branch, in the country with more than 1500 stores home. Group in the domestic apparel industry take the lead in "virtual management" mode, take the road of development of brand operation. In 1995 April the company opened its first "Metersbonwe" store. In 2001, the Group adhere to the "virtual management", on the basis of steady development, launched a comprehensive quality management of engineering, from the brand image, product design and quality, market development, sales and service and information management of whole process management quality, Metersbonwe group became one of the China leisure clothing industry leading enterprises. In 2003, "Metersbonwe" sweater was named "Chinese brand"; in 2004, "Metersbonwe" was named "Chinese youth favorite clothing brand", in 2005 won the "2003/2004 China clothing brand annual marketing award".
the company from its inception, has always been to the good faith management as the cornerstone of enterprise development, to win the trust of consumers and the industry's praise, unique management philosophy and the connotation of brand culture, attracted the attention of all walks of life and. In the brand image promotion, the company used the brand spokesman, creative branding PR activities and a full range of brand image advertising, combined with opening large store's brand image strategy, rapidly enhance the brand visibility and reputation. Product design and development, establish and cultivate a team of designers with international standards, to develop long-term cooperation with France, Italy, Hongkong and other places of the famous designer, designing new style of clothing every year more than 1500. Production to break the traditional mode, fully integrated use of social resources and domestic idle production capacity, taking large-scale socialized production specialization and cooperation path, all over the country more than 200 manufacturers for the company's brand, to form an annual series of casual wear about 30000000 pieces (sets) of the powerful production base, professional inspection division of the implementation strict quality inspection of each production process, strict quality management and utilization; brand effect, attract franchisees to join, expand the chain monopoly network, and implement various kinds of service and management including logistics and distribution, information consultation, staff training, to the store, and joined the business risks, common development, win-win the implementation of customer loyalty; service projects, and constantly improve the quality of service. The implementation of e-commerce on the management of information networks, built a computer terminal in all aspects of management, production, sales and other networking "information highway", realize the internal resource sharing and network management; in the face of the future, Metersbonwe group company will seize the opportunity, accelerate development, and strive to build a world famous brand garment industry.