Quanzhou Anchao Shoes Co., Ltd.   

Anchao Shoes Co., Ltd. is a wholly foreign-owned enterprise, located in the China shoes -- Fujian Jinjiang. Since its inception, the company spirit of "survive by quality, reputation and development" purposes, the full implementation of quality management and brand strategy, has become a collection development, production and sales as one of professional sports goods Co., ltd.. In 2003, win in the operation and the advantages of strong competition environment, the company officially launched the brand operation, and invited the famous Taiwan artist Ruby Lin as a brand spokesman. In 2005, for the first time put forward the "imagination Anchao movement" of the brand culture connotation, has been highly recognized by the society and the peer, brand development rose to a new height. In 2006, the company began to implement the multi brand operation, comprehensive sports shoe products from single business to clothing, sports equipment accessories equipment, formed a relatively perfect matching products the sports brand, the same year, An Chao won the "national inspection free product" title. In 2006, in the "moving" under the guidance of the spirit, as of December, Anchao national brand stores up to 500 home, Anchao brand terminal upgrade plan comprehensively launched. In 2007 April, "comfortable movement imagination 08 - Ichoice winter 2007 new orders will be" held in Shenyang successfully, from across the country more than 300 Anchao agents and dealers to participate in this event. In 2007 September, "comfortable sports shared 08 - Ichoice new spring and summer 2008 orders will be" held, will 08 years Ichoice brand marketing ideas are identified. In 2008 January, "just as comfortable movement" of the core promotion theme introduction, this theme will run through all the Yu Anchao brand communication activities, brand marketing plan and Ichoice brand product research and development.