Yi Jianlian (Chinese) Sports Goods Co., Ltd.   

Construction of sports products (China) Co. Ltd., the Department of hand in hand to mingle (China) limited spending huge sums to build, with "Yi Jianlian" sports goods registered trademark in mainland China R & D, production, sales and management rights. Yi Jianlian company uphold music sports nearly 20 years of shoes and other sports products research and development, production and promotion of the system, with the help of Hongkong, South Korea and other international top sports apparel design team, perfect production, supply, logistics system, integrate the Yi Jianlian concept of innovation, with the most forward-looking vision and design ideas, combined with the new trend of fashion elements to the forefront and is committed to provide consumers with the most fashionable is the product, create a strong sports brand. At the same time, the company has a group of high-quality, professional ability is strong, rich experience in actual combat marketing team operation of brand operation, uphold the integrity, pragmatic, innovative business philosophy, with a clear brand positioning, innovative space design, scientific promotion with novel style, high quality, reasonable price and comprehensive customer service back to the care and support of the vast number of consumers of Yi Jianlian. Facing the intense market competition and the vast majority of the sports market space and the prospect, Yi Jianlian sports goods (China) Co., Ltd. to advance the courage, innovation, improvement in channel management model of domestic and foreign advanced management mechanism, the company, with "healthy development, benign operation" as the management core idea of the whole Yi Jianlian of the Brand Company, in the spring of 2009 officially set sail. Yi Jianlian sports brand will open up a new brand world for Chinese sporting goods industry in new tide fashion image.