brand positioning:
taste of fashion life. Inadvertently expressed a kind of life savor and understanding, elegant but not obtrusive, simple but not simple, comfortable with fashion. What is the fashion? English Dictionary notes: a group of people to a considerable number of the same type, the right way of life in the same period, the formation of "fashion".
brand target customers:
20 to 40 years old, with high culture, especially like to close the "X" and "A" shape of the elegant urban white-collar women. Can also be extended to 50 years old have the mentality of the young women, to emphasize psychological age above all, reasonable relaxation of consumer groups.
set up time:
four years of development, has grown from export to the domestic market of a large modern enterprise governance structure, the well-known fashion company.
's main brand:
SWENA silk draperies Na fashion brand
Company Honor:
in Sweden in 2011, "Goteborg Fashion Week" developing brand award; in 2012 the French Paris "WHO 'S NEXT show" front page.
brand target customers: 20 to 40 years or so, with high culture, especially like to close the "X" and "A" shape of the elegant urban white-collar women. Can also be extended to 50 years old have the mentality of the young women, to emphasize psychological age above all, reasonable relaxation of consumer groups;
