Mercedes Benz brand originated from Germany, focusing on business casual men's wear, representing a simple and classic European fashion. In Germany, the strength and reputation of Mercedes Benz commercial casual men's clothing ring through the fashion world. Its simple and fashionable style, luxurious quality, exquisite and exquisite craft, and Mercedes Benz Ronald represent a realm that is the highest requirement of success. It also represents a kind of King's demeanor, and is the brilliant crystal after the wisdom has been sharpened. He also represents a kind of calm, which is experienced after the storm. He represents a kind of spirit and an unremitting struggle for life. Running Mercedes Benz brand menswear is a brilliant career, specializing in the classic dressing of urban men. So the highly successful people advocate it, which is popular in Germany and even in the whole European market, and has created the classic legend of men's wear brand. We saw the great potential of this German brand, so we introduced it into the domestic market and worked hard to build a high-end brand belonging to domestic business casual men's clothing. Therefore, Hongsheng Garment Co., Ltd. of Beijing was founded. Combining the elegance and dignity of German culture elements with fashion, simplicity and oriental culture to form a fashion, simplicity, elegance and honor style, Beijing Hongsheng Rona Garments Co., Ltd. not only brings a brand of men's wear, but also brings a new dress concept and attitude to domestic men. Let them learn to pursue their own desires in busy urban life, and to embody the style and taste of life from simple comfort.
[brand positioning]
Product positioning: from the perspective of minimalist aesthetics, it integrates fashion elements and popular symbols to show men's stability, introvertion and fortitude.
Style positioning: both fashion and simplicity, elegance and honourable co-existence, is a classic business and leisure.
Crowd orientation: 28-48 years old, urban male with fashionable lifestyle and dressing concept.
Product mix: suit, leather, cotton jacket, down jacket, jacket, sweater, T-shirt, trousers, underwear, necktie, leather shoes, leather bag, leather belt, etc.
