Leisuosi Lei Si Si is Wei Li Sheng fashion's brand, the brand was founded in 2005, Leisuosi Lei Si Si manages the fashion leisure, the Han edition series product as the style. For 5 years. While drawing on the advanced management mode at home and abroad, we have formed a unique management mode of personnel management, production management, quality management and sales service. The company mainly trades in women's wear, accessories and women's bags. It includes: jackets, sweaters, coats, trousers, jeans, single skirts, dresses, loveliness, bags and accessories. In order to run the dream of a century old enterprise, she will continue to create excellent Chinese fashion taste brands with excellent design, excellent quality management, efficient and pragmatic marketing and quality brand service.
Brand design concept
We hope to release people's inner self through the luxury and charm of urban fashion taste through clothing language and design language, which is the natural force contained in LEISUOSI.
"LEISUOSI Reyes" emphasizes the brand spirit of nature, personality and enjoyment, and integrates all kinds of fashion and artistic elements and music inspiration into fashion, shops and other links. It seems that fashion and art headhunters will bring quality dress and creative ideas, always let the "Lei Si Si" women cling to the pulse of global fashion culture, and deduce the confidence and charming temperament all the time. "LEISUSI" with the trend of the trend, the elegant charm and neutral handsome reintegration, breaking the traditional boundaries, for the rigid and flexible women in the interpretation of the contemporary urban fashion sense.
Brand style
Natural self, refined and elegant, unique sexy, unique luxury.
Brand positioning
Target consumer positioning:
Core area: urban fashion women aged 25-35
Generic: 22-40 year old urban fashion women
Consumer group Description:
They are fans of fashion and enjoy the glory and pleasure of beauty.
They are beautiful, intelligent, confident and sexy.
They have a complex demand for clothing. They pursue fashion and sensibility, and love to wear comfort.
They have a variety of values and know how to enjoy life.
In them, fashion and luxury, sexuality and self-confidence are often interpenetrated.
Fabric features:
Adopt natural and high quality fabrics, pay attention to environmental protection, special craft, easy to clean and maintain.
Retail positioning:
Spring and summer wear: the price of the jacket is about 139 yuan to 589 yuan, the price of the dress is about 199 yuan to 689 yuan, the skirt price is about 189 yuan to 389 yuan, and the price of the trousers is about 169 yuan to 469 yuan.
Autumn winter wear: the sweater price is about 199 yuan to 589 yuan, the top price is about 199 yuan to 689 yuan, the coat price is about 289 yuan to 689 yuan, the cotton clothing Zero price is about 299 yuan to 689 yuan, the down selling price is about RMB 499 1199 yuan, the trousers price is about 199 yuan - 199 yuan.
Affiliate sales support
1. investment analysis company analyzes the investment return of your leisuosi brand and establishes a basic financial management mechanism to help franchisee understand the feasibility of investment from the previous capital input, store operation cost, business sales forecast, profit return forecast and so on.
2. the channel Department of the operation service company will undertake the service work of the terminal location and daily operation. The professional staff will carry out the market value location evaluation for the address you provide, and will provide professional services from the pre opening construction drawings, decoration dimensions, construction techniques, decoration and display design.
3. the senior training specialist of the sales center of the salesperson training company will assist the new store to carry out staff training, and provide strong and comprehensive training support to franchisees through pre shop training, head shop manager training, regular tour training and follow-up.
4. the experienced operators of commodity preparation will provide comprehensive factors such as the actual area of the new store, the location of the business area and the local consumption ability, so as to make a reasonable preparation for marketable product mix.
5. the profit rebate company will provide a good sales rebate for every franchisee who has achieved good sales performance and excellent franchisees in each fiscal year. The rebate will be returned to the franchisee in the form of payment.
6. promotion support companies make different promotion business plans according to the market product trend. According to the local consumption group's actual consumption concept, consumption level and seasonal transformation, combined with the brand's product characteristics, we plan comprehensive, effective, practical and fast marketing programs to guide and support the franchisee's marketing activities.
7. the exhibition guidance company will give display guidance every quarter, provide product brochures, product display standard guide maps, highlight the characteristics of leisuosi brand and improve sales performance combined with the characteristics of the shops.
8. logistics system can provide professional logistics monitoring and co-ordination through the feedback data of import, export and inventory system, provide timely new products according to the sales situation and inventory of customers, and assist in inventory management.
9. regular visits to professional marketers will regularly visit franchisees, give guidance to marketing operations, merchandising, sales strategies and personnel management, and help clients improve terminal management.
10. experience sharing company will regularly summarize the experience of the national excellent terminals and share with the franchisees, and provide excellent display guidance, and the most advanced terminal and enterprise management mode and method.
Four advantages
1, strong production capacity, ensure timely and effective supply of high quality goods.
2, powerful electronic commerce management system timely and accurate information transmission.
3, provide a full range of after-sales service tracking support.
4, zero franchise fee, low margin.
Our shop support
Support for furniture shelves
Support for shop floor decoration subsidies
Support for seasonal and seasonal goods
Support for image wall signboard logo. Support for opening advertising materials
Leisuosi less services for ladies
Special field visits and market analysis to ensure proper location.
Analyze investment and operation budget to ensure return on investment.
Professional design to ensure unity of image.
Regular ordering will be arranged to assist the order.
Assist in planning promotion and sales promotion.
Provide professional training to improve sales, management and service levels of salesmen.
Provide latest fashion trend information
