The "Rosa" brand was founded in 1990. Through the continuous innovation efforts of the Rosa people, it gained fame from the name of the unknown and occupied a place in the trousers Market. To sum up the development process of leaps and bounds in the past decade, it is Rosa's process of establishing brand, improving service and improving image.
After six years of experience in the market operation, in the spring of 1996, Rosa formally implemented the corporate identity strategy, surveying and creating the spirit of enterprise, scientific management, stylistic character, business philosophy and external visual image, improving the overall image of Rosa and better developing the overall strength and competitiveness of the company. Through the CI image design system, Rosa's brand identification, business concept and store image have been unified and standardized. The company has established the aim of Rosa: "create individuality and pursue perfection", and formulated the business philosophy: "achievement self-confidence, easy life". In the same period, the original shop image was reconstructed, and the VI image of Rosa's store was unified, which further enhanced the visual recognition effect of consumers on Rosa brand. With the passage of time, Rosa's market share gradually expanded, and the popularity of the brand increased correspondingly. Especially the good performance of various franchisees attracted more and more investors to join Rosa's marketing network. In the process of cooperation with franchisees, Rosa pursued the "win-win effect". In line with the attitude of the franchisee, it ensured that its capital appreciation could be realized in a short time. In June 2000, the management division reorganized the Department, set up the franchise operation Department, and formally introduced the franchise chain management mode after the systematic training of professional knowledge. In the early days of the introduction of the new model, the company strictly joined the customs, from the market survey, franchisee selection, site inspection and confirmation, shop decoration, guide personnel training, goods display guidance, sales tracking and after-sale services were assigned to ensure that the success rate of opening shop.
In order to better attract consumers, the franchisee has a stronger competition, so that Rosa brand service is deeply rooted in the hearts of the people. The company implements nanny tracking management service for new customers. The customer commissioner is responsible for communicating with customers individually, and finds out the problems existing in the store management. According to the requirements of the company headquarters, the sales performance, pre-sale after-sales service and professional quality of the franchisees are assessed, and the results are reported to the headquarters in time. The operation headquarters makes unified arrangements according to the actual situation, and improves the management and sales volume of shops through targeted measures. At present, there are more than three hundred franchised stores all over the world, and the sales volume of each store is increasing year by year. Rosa and Rosa will continue to strive to grow and build our common Rosa homeland with the first class marketing concept, considerate and considerate service consciousness and high trust and support from consumers.
