decathlon (became Oxylane group in 2008) by Michel Mr. LECLERCQ founded in France in 1976, who pioneered the all sports products together in a shopping mall sales concept.
Thegroup involved in two major areas, is also the founder of the global sporting goods brand is designer and sporting goods retailers. Group R & D, design, brand, production, logistics and sales.
group has second French product design and R & D center, with 63 R & D personnel, 8 internal laboratory, 40 lab partners, each year 150 new projects and 3500 new products. In 2009 more than own passion brand products won the top international industrial design awards, including 4 products also receive special "iF Chinese Design Award" award.
Thegroup has designed and produced its own brand from 1986, for all sports enthusiasts, from beginners to professional athletes. Decathlon has 16 own passion brand, each brand in order to classify different sports, including mountain sports, water sports, cycling and roller skating, racquet sports, golf, fitness, natural movement and team sports.
as a retailer, Decathlon is the concept of sports products all together will be a. Our shopping area is divided into 40008000 and 12000 square meters, average every mall has 35000 categories of products. The self-service shopping, fast and convenient. The sales team loves and is good at sports, and to provide professional services to customers (repair, assembly, leasing)
Chinese decathlon entered in 1992, started the procurement and production of sporting goods business. To 2009, the company has been in Shanghai, Shenzhen, Guangzhou, Tianjin, Chinese Taiwan ten city or region to establish a production company.
now, Decathlon has 23 concept stores in China, Beijing 5, Shanghai 6, Shenzhen 2, Dalian 2, other are located in Dalian, Qingdao, Nanjing, Hangzhou, Wuxi, Chengdu, Guangzhou and tianjin. The mall area of 4000 square meters, provide sports products include 65 sports, all products are classified according to the type of exercise, both decathlon's own brand products, there are also other relevant international famous brand products. Like the decathlon all global shopping malls, strive for all sports customers provide the best quality relatively cheap but excellent products, at the same time as the price, the mall regularly organizing sports performance, and other activities, to have the opportunity to learn, to try and enjoy the pleasure of different sports items all customers.
we hope that by providing excellent quality at a department store and the lowest price of the passion brand products, realize the decathlon tenet: let the most extensive mass with movement with desire, share motion Huan yi!
