Dongguan Hantian Clothing Co., Ltd. is a set of product development design, production, sales as one of professional clothing enterprises, the company specializes in Europe and Korea fashion women's clothing, including the trend of women's clothing, accessories and bags. The company has domestic and foreign outstanding designer team, advanced production equipment and professional marketing team, in the pursuit of diversification of products, varieties of a single refinement at the same time, the company with diversified mode of operation, including provincial and municipal agents, only store joins in, shopping malls counters. "Marloca Hantian clothing under the flag of Dongguan city (MARLOCA)" and "Qianhui purple" (QIANHUIZI) the two brands, "marloca" brand advocates the new life, health, freedom, aesthetic and exquisite, the terminal market position in the new women 20-40 years old, reflect the beautiful connotation beauty fashion with the times in, advocate of modern women's pursuit of healthy life style romantic, independence and freedom, positive. "Qianhui purple" brand advocates, the trend of youth, I decide my youth, the terminal market positioning in the 16-22 year-old freshmen of non mainstream girl, let the young generation of personality hair swing most incisive, let their youth vigor!
Dongguan Hantian Clothing Co., Ltd. based on the Chinese market look at the international stage, one step a footprint interpretation of a female fashion pursuit, Han clothing is willing to cooperate sincerely with you, create the future.
"marloca" consumer group positioning in the new women 20-40 years old. They are the city following the fashion trend of the family, is also the most spending power of the group. They mostly belong to the white-collar workers, social elite, has a high social status and independent economic status, the pursuit of individuality and free life, the consumption concept, advocating quality. They are eager to fashion to promote the superior image and self performance through clothing. Therefore, they are less concerned about the price of care more about fashion, style of novel, exquisite workmanship and wearing comfort.
"marloca" keen to capture the modern city female psychology, through the essence of capture fashion trend and be creative, make it become an independent school in the fashion design style, refine on quality, constantly bring forth the new through the old style.
The connotation of the brand of: identification, confidence, commitment; design philosophy: pay attention to quality, the pursuit of fashion, advocating concise;
Product style: Korea fashion and elegant ladies;
Product positioning: the city following the fashion trend of the gens;
Material orientation: "cotton, linen, wool, knitting, woven, feathers, fur";
Target customer: suitable for 20-40 year-old feminine;
Price positioning: spring summer autumn and winter 168--998 yuan, 199---1499 yuan;
Market positioning: the franchise, the regional agency business combination.
Brand development plan: in 2010 plans to create a truly belongs to the Chinese consumer dress brand.
Promotion of the brand strategy: brand image construction as the core, with the franchise chain as a form of expansion, adhere to the principle of cooperation, system development and the sharing of resources, to establish a close cooperation, efficient operation of the National Women's fashion operation network; the characteristics of culture promoted the corporate image, enhance brand appeal to special services. Taking the characteristics of marketing to drive the growth of economic benefits.
