in southern France, there is an ancient civilized city --- Nimes. The city has the passion of the running of the Bulls carnival, gorgeous Wine Manor party. Here is the advocate of free nature, individuality fly tribe. Gathered here to fashion the aristocrat and the French romantic way of life, leads the development direction of world luxury fashion.
blue Gu Wei - "Rui" originated from this everywhere filled with noble fashion and have many international top brands in the city hall. The unique environment makes the local pub culture and romantic atmosphere of life to the designer to create the design inspiration. "Rui" design inspiration comes from the mellow wine, dance of the elves. "Rui" design concept not only into the French romantic and elegant, without losing the Western Cowboy passion. "Rui" design style personality cowboy wild uninhibited and Oriental fashion elegant combination, pay attention to the comprehensive embodiment of refined and cultured and coquettish self. Blue ancient Wei - "Rui" positioning in the urban elites and advocate a return to natural color, advocating the pursuit of individuality characteristic fashion aristocratic high-end consumer objects.