with a unique Korean women have diffuse the exotic and romantic into China, design concept to grasp the trend of the front, and lively personality clipping and costly changing details, with a combination of diverse and rich product line and delicate variety; divergent diffuse meet the full range of urban women in the life of different occasion dress demand, not diffuse extraordinary mix of fun and fashionable life experience.
brand style The
brand style to (fashion metropolis form) as the core, to the noble and elegant lady and fashion woman as a combination of divergent, diffuse brand into urban career women / socialite boutique series, the full range of our urban women dress requirements.
brand positioning
age of positioning: divergent diffuse in 25 - 35 years old urban women as the main consumer group.
Localization ofconsumer groups: civil servants, freedom of occupation, the financial system, science and medical system, foreign white-collar workers.
Price positioning:age: 199 - 189 - 459 599 yuan; summer; winter: 319 - 999 yuan
