Changchun Asia Limited   

Introduction the Asian winter games: Level: Asia's largest, highest level, the most wide-ranging impact winter comprehensive intercontinental top sports event. Scale: the Sixth Asian Winter Games will be held in China Changchun in January 28, 2007, set up 10 categories with 47 items match, hundreds of thousands of contestants in the number of 3000 people, the reporter million people, the audience, and hold the torch relay, opening, closing ceremony and cultural exchanges in a number of large-scale activities. Value: the Asian Winter Games tangible value brand intangible value is 5100000000 yuan, up to 10 billion yuan. Communication: the Asian Winter Games brand communication way for television, radio, newspapers, Internet, outdoor and field advertising and other media, the dissemination of the Asian Winter Games is extremely wide, covering a wide range of audience. Image: speed, skill, strength and beauty of the incarnation is the brand represents the image of the Asian winter games. The Asian Winter Games before the 2008 Beijing Olympic Games is the largest comprehensive sports event. The government takes the lead, the leadership of the State Sports General Administration personally Media...